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"U.S. poised to become the world's largest wine-consuming market by 2012...American consumption is expected to grow over the next five years despite the economic downturn, reaching 330 million cases or 3.96 billion bottles."
Vinexpo press release from 1/28/09 referencing a study conducted by International Wine & Spirits Record.

"Dollar sales were up 15% in the first half of 2011. Volume of craft brewed beer sold grew 14% for the first 6 months in 2011, compared to 9% growth in the first half of 2010."
Brewers Association

"The global spirits market is expected to grow at a CAGR (Compound Annual Growth Rate) of 2.6% during 2007-2012 to reach $245 billion in 2012."
Business Insights study "The Top 10 Spirits Companies: Industry trends and growth strategies of leading players"

How will your company capture a piece of this growth?