Check out this new “ultra-premium” whiskey being offered by Beam Global Spirits & Wine, “Rye One”. I’m gonna be honest, as kitchy as the logo is, it is confusing as hell.

The official press release makes no mention of where or how this spirit is produced, and who actually produces it, but these are details of little concern to the modern beverage journalist I suppose. There is adequate focus on the logo and concept behind this new product, but little else. Have we entered such an era of Branding that we’ve lost sight of what is important? Continue Reading »

I was in New York a couple weeks back hanging out at an Irish pub, and I ordered an “Irish Car Bomb”.

Irish Car Bomb 101:
You fill a shot glass with half Bailey’s and half Irish Whiskey, and you drop the shot glass into a half pint of Guinness Beer. Immediately after dropping the shot glass you must chug or suffer the fate of a curdled drink. Continue Reading »

This just in from Beer Mutineer JJ Bagley at the Great American Beer Festival in Colorado: They’ve taken Capri Sun juice box packaging and applied it to alcohol. I guess the old standard “mini-bottle” commonly found in airplanes and hotel rooms doesn’t provide the stealth-ness or usability for “consumers with an active lifestyle”. Continue Reading »

This stuff is supposedly quite the aphrodisiac, but to be honest, it scares the hell out of me. As if having a cobra in your whiskey isn’t enough, this particular bottle also has a grass snake in it, which is actually in the cobra’s mouth.

The only real use I can see for this is for proactive parents wanting to deter curious teenagers from rummaging around the liquor cabinet. I mean, kids are typically nervous enough when they are rummaging through cupboards like a liquor bandit, can you imagine if they grab a bottle thinking they hit the jackpot, only to find a friggin’ king cobra with a grass snake in its mouth IN the bottle…problem solved. Continue Reading »