Just when you thought Sanrio had exhausted the world market by putting its Hello Kitty label on anything and everything possible, the Japanese cartoon character has finagled its way into the realm of fine beverage. And in true Hello Kitty fashion, the company has put its face on a simple and basic commodity (water), and turned it into a cash cow. Continue Reading »
Klaatu… Varata… Nicaragua?
Any self-respecting Army of Darkness fan knows “the words” and how Ash flubs the line when grabbing the Necronomicon, but no one I know has ever combined the movie with fine beverage…until now. Continue Reading »
You may be familiar with the popular phrase In Vino Veritas (in wine there is truth). Well, now you can add En La Libertad De Tequila (in tequila there is liberty) to your list of fine beverage philosophies.
In its newest campaign, “Tequila Is Liberty”, 901 Silver Tequila is on a mission to inspire and compel its consumers to “elevate themselves above their everyday norm” and urges people to “feel at liberty to pursue”. Continue Reading »
Last week, Red Stripe Beer announced the world premiere of the Red Stripe Ambassador’s “Ambassador Say Relax” video, a reggae remake of the popular ’80s song “Relax” (originally recorded by Frankie Goes to Hollywood).
“Red Stripe embodies the spirit of Jamaica and relaxation.” — Erin Chin, Red Stripe Brand Manager, Diageo. “It was only fitting for us to pay homage to this celebrated Eighties hit in a fun way that is true to our brand and its fans.” Continue Reading »
Welcome to the first of what I hope will be an informative weekly post about some of the more noteworthy just announced, upcoming beer releases. I am proud to join the extremely passionate team of fine beverage champions here at Mutineer – vive la quality drink, revolution!
We have all been shocked and saddened by the truly catastrophic oil spill in the Gulf of Mexico, in the shadow of this ongoing disaster is Abita Beer of Abita Springs, Louisiana who on Friday, July 16 released the first bottles of Abita SOS, a charitable Pilsner. Initially for sale in New Orleans, cases will then make their way across the county. Seventy-five cents from the sale of every bottle is going to a fund established by Abita to assist with the environmental impact and to help individuals fighting to survive in the wake of the widespread economic devastation. Continue Reading »
You may or may not be old enough to remember the classic Pepsi commercial from 1995 that features a Pepsi driver dropping into a diner for a bite and meeting a Coke delivery driver at the lunch counter. They hit it off just great until the Pepsi driver offers the Coke man a can of his cola. Well, lets just say the Pepsi driver had to get his soda back forcefully. Continue Reading »
Just when I thought that being a Mutineer was the coolest job in the world, I discovered Willow Garage, a team of robot design experts. They actually get paid to develop hardware and open source software for personal robotics applications. Which begs the question: whose job is cooler? I sense an epic battle of wits and strength coming on… or maybe just a duel. The Mutineers vs. The Roboticists — Coming to a theatre near you.
But, I digress. Continue Reading »
Dita Von Teese demonstrates how a lady should drink water.
To celebrate the launch of Perrier’s ‘Paparazzi’ limited edition water, Dita Von Teese has moved into a massive online mansion dubbed the “Chateau Perrier“. Paparazzi Perrier is just like regular Perrier, except that it has pictures of Dita Von Teese on it, subliminally creating the effect of more bubbles in the water, at least this is what our internal research tells us. We’ll have to ask Dita in person when we party with her next week at Tales of the Cocktail in New Orleans. Continue Reading »
