The Beer Porn Epic Cometh. Clocking in at a lengthy two minutes and twelve seconds this feels like the Dune of commercials.

Did you see the video the craft brewers made to clearly state what they, as a community and industry of artisans and professionals, are all about? Well, now it’s the home brewers’ turn, and they have created a video response that is just as soul rattling as the craft brewers’ version. Bravo.

“Let’s observe the effect of Evian on your body.” Fine Beverage FTW!

“That’s a Coors Light, because Bud Light won’t pay me nothing.”

Those are the words of Brock Lesnar after he knocked Frank Mir into another dimension at UFC 100 on Saturday night. So why call out Bud Light? Cause they won’t pay you, for whatever it is you think they should pay you for. Lesnar’s reasoning? “I was so jacked up (because) I’m used to selling pay-per-view tickets”, according to USA Today.

AdAge.com reported that P. Diddy is in talks with Diageo to promote its Guinness and Red Stripe brands. The announcement drew 3 comments by readers, all sharing the same perspective:

1) Oh boy! I can’t wait! Psych.
2) I am speechless. Just a terrible idea.
3) Why does anyone pay attention to this self-absorbed phony? Continue Reading »

This video is magical. We’ve found it to be the only thing that will calm down Mutineer Layout Editor Jordan Luckman when he descends into madness in the thick of deadline. He can be stomping around, smashing cans of cola on his forehead, and screaming like a wild beast, and if we turn on this video, he gets a glazed look in his eyes, and then he takes a nap. Every time. Robots + Fine Beverage = FTW!!!

Most people have experienced the Mentos + soda experience. If you haven’t, the premise is simple: You put a Mentos into a glass or bottle of soda, and sh*t gets crazy and explodes. Simple, right?

But what if you want to use this technique to seek vengeance on your arch-nemesis? YOU’RE COVERED, because there is an old assassin’s trick perfect for this situation. Continue Reading »

Maynard James Keenan in the new film, Blood Into Wine

It’s getting to be pretty clear that with each day that passes, wine and fine beverage culture in America gets a little more incredible. More and more people are realizing that fine beverage is the missing link between the world we live in and the world we’ve created, and to exist in the heart of that link is something very difficult to walk away from once you’ve experienced it.

In today’s episode of why fine beverage culture rocks my world, we have the new trailer for “Blood Into Wine” , which chronicles Tool frontman Maynard James Keenan’s foray not only into the wine business, but into the wine business in the Sergio Leone-esque desert of Arizona with Caduceus. Continue Reading »