Is this Devassa Bem Loura beer ad controversial in your opinion? Through my nubile eyes, this is obviously what happens when an entire city takes ecstasy all at the same time. It starts with voyeuristic visions of a beautiful woman dancing in a high rise, and is followed by the slow crescendo of a glitzy big band ensemble that seems to be coming from nowhere and everywhere at once. On any other day these would be random freaks in the crowd, but today the freaks have stormed the gates in a four to eight hour revolution fueled by designer street drugs and the unquenchable desire to sing songs and snap candidly fierce photos of the movie star to sell to TMZ Brazil. I’m not judging, just observing, and I’m not the only forward-thinking thinker to have concerns about this video. Continue Reading »

Those cheeky punks at BrewDog are up to it again. This time, they’ve picked up the gauntlet thrown down by Schorschbrau who bumped BrewDog’s Tactical Nuclear Penguin off of the “world’s strongest beer” throne earlier this month with their Schorschbock. The only way they could have made this promo video funnier is if they had put Biz Markee in a penguin costume. Oh BrewDog youuu; you got what I neeeeed. Unfortunately, I’ll never get to taste it because the West Coast Mutineer Armory intercepts these kind of packages. The Villains! Continue Reading »

I’ve been glued to the Winter Olympics for the past week and a half. Like most of you, I’ve become addicted to curling (it’s okay to admit it…there are others like you out there), and I’m pretty disappointed by NBC’s coverage. It’s too stage managed and stale. You have to jump through mammoth hoops to even watch stuff online.

So it is with great joy that I show you this video as a tribute to our neighbors of the Great White North. Jon Montgomery won a gold medal in skeleton and on the way back from his run, a fan hands him a pitcher of beer. CTV caught it on camera and then played it on the air. If you look closely, you see the cops walking right next to him. Completely unscripted and the fan wasn’t tased. This was truly an epic Olympic beverage moment!

See the video.

Dita Von Teese…doing a strip tease…in a massive glass of absinthe. I’ve had “massive stripper glassware” saved in my eBay searches for some time now, though I’ve had no luck in securing one of my own. I’m determined to get one of these futuristic contraptions into my residence for friends and guests to enjoy as I feel this is my duty as a true beverage professional. Stay tuned…

This video is part of Pernod Absinthe’s five-part series focusing on modern day “creators”, beginning with New York’s Joaquin Simo from Death & Co.

Yes, it’s Super Bowl beer commercial season, which basically means Bud Light commercials. Here are some classics to back-up the rest of your Super Bowl experience. I’m officially pulling for the Saints. New Orleans has a hell of a beverage culture that would get a big boost from a Saints Super Bowl win. Continue Reading »