A German marketing firm has caused quite the controversy over in Europe with the patenting of the name ‘Fucking Hell’. The firm has expressed the desire to use the trademark for “the marketing of a beer among other things.”

“In German the word for a lager beer is a Helles Beer, so we have also patented the name ‘Fucking Hell’, which means lager from Fucking of course.” — Stefan Fellenberg, ‘Fucking Hell’ trademark co-owner and spokesperson. Continue Reading »

This story is a few weeks old, but it’s still pretty epic news.

As reported from the AP, “A federal judge on Friday issued an injunction preventing a rival liquor company from using a dripping wax seal on its tequilas sold in the United States, ending a seven year legal battle over the bottle topper.”

Maker’s Mark protected their trademark wax sealed bottle against London based liquor monolith Diageo. Diageo wanted to use a wax seal on a limited production (3,000-4,000 cases) of Cuervo Reserva tequila.

The judge in the case said Maker’s bottle topper “is a unique mark used in an unusual way to draw in the consumer.”

Read more at New York Times, “Maker’s Mark Trademark Wax Seal Is Affirmed“.

I gave the fine people at Monster Beverage Co. a chance. After hearing about their shameless attack on Rock Art Brewery‘s Vermonster, I called Monster up to get their side of the story. They told me they couldn’t comment, but they would send me a statement. They didn’t. Fools. Continue Reading »