“That’s a Coors Light, because Bud Light won’t pay me nothing.”
Those are the words of Brock Lesnar after he knocked Frank Mir into another dimension at UFC 100 on Saturday night. So why call out Bud Light? Cause they won’t pay you, for whatever it is you think they should pay you for. Lesnar’s reasoning? “I was so jacked up (because) I’m used to selling pay-per-view tickets”, according to USA Today.
I’m gonna assume that this is Sidney Crosby pouring Veuve Clicquot into the Stanley Cup. On a similar note, I’ve turned my college diploma in its gatefold frame into a Jagermeister booze luge for one, HIYO! Continue Reading »
This is a video compilation of one miracle beer pong shot after another by students at Olivet University in Illinois.
The beer pongers are Matt Compton, Steve Olson, David Anderson and Michael Schimp, and their beer pong antics have made it all the way to an obscure page on Sport Illustrated’s website. Continue Reading »
Howard Stern has done it again. In a brilliant move of great bravado, the “King of All Media” is proving that strippers + anything = more money for the king! showing the great potential of fine beverage and popular culture working synergistically to create a more informed and compelling fine beverage culture. Continue Reading »
There is nothing like good old American “corporate values”. The great thing about these corporate values is that they are flexible depending on the status of the economy. According to Advertising Age, “The National Basketball Association has voted to rescind its ban on courtside advertising from hard-liquor brands, giving individual franchises a major new category in the search for marketing partners, and potentially opening the door for the league itself to strike a deal with a spirits maker.” Continue Reading »
ESPN Columnist Rick Reilly posted his thoughts on the sport of beer pong, fine beverage’s proving ground for throwing ping pong balls into plastic cups of beer. Beer pong players are the real deal,
“You have never seen such large people throw such tiny objects into such small receptacles with such hair-raising frequency. The best teams hit about 70% of their shots on the eight-foot tables. That’s like pitching a quarter into a parking meter slot seven times out of 10. - Rick Reilly
Here is a link to the full story on ESPN.com.
Mickey’s it is now taking it into the Octagon by utilizing one of the fastest growing sports in the world to promote its fine malt liquor, Mixed Martial Arts (MMA). Some of MMA’s top performers are featured on cans of this wicked brew. This week BJ Penn, one of the best MMA athletes in the world, will adorn the 24oz cans of Mickey’s. Now it’s my mission to find the Georges St. Pierre collector can, kick ass GSP.
