Already a leader in traditional and flavored rum categories, Bacardi will soon enter the spiced rum category and it’s set to be one of their biggest launches in 15 years. This September, Bacardi will launch OakHeart, their answer to what’s currently on the market and to Barcardi loyalists who have requested this for quite some time.

Co-developed by over 4,000 consumers and hundreds of bartenders, Bacardi OakHeart takes their traditional Bacardi Superior and blends it with Bacardi Gold, giving it the perfect mixability of Superior and the smooth finish of Gold. This gives it the perfect base for them to add their blend of spices which includes maple, cinnamon, nutmeg, honey, vanilla and caramel before being filtered. The end product is “slightly peppery, with a noticeable rum-kick, BACARDÍ OAKHEART is a spirit with a vibrant amber hue and taste that is distinctly its own” and with a nice smokiness lent from the double charred barrels it was mellowed in.

Bacardi recommends making an Oak & Coke, which I’m sure you can figure out is a rum and Coke, and it looks like the two may be sold in the same packaging with a bottle of Bacardi OakHeart and a 2-liter bottle of Coca-Cola. Rum and coke not your thing? It’s great over ice too.

Pricing is suggested at $12.99 and will release nationwide beginning in September.

The only way Captain Morgan could top its epic online-prank call-super-app was to boldly attempt the obvious. Yup. Finally, super models and spiced rum have joined forces to pump up the proverbial party in epic fashion.

According to Captain Morgan parent company Diageo:

“It’s a great opportunity to work with a brand that is synonymous with fun,” said Marisa Miller, the Ultimate American Supermodel.  “Captain Morgan is all about celebrating legendary times and I’m excited to be on board as the Captain’s First Mate.” Continue Reading »