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The Vault at Coca Cola

Credit: World of Coca-Cola

Ever wonder where Coca Cola hides their secret recipe? Since 1925 it had been stored in a vault at the SunTrust Bank in Atlanta, Georgia but it has recently moved a little closer to home where it is now hidden in plain sight. The heavily guarded recipe is now part of an exhibit entitled The Vault of The Secret Formula at the Coca Cola Museum, a grand finale of the celebration for the 125th anniversary of Coca Cola. Visitors won’t be able to see the secret recipe, but they will be put into the mystery of the recipe as they experience an interactive multimedia presentation about the vault, the recipe and the history of Coca Cola.

More than 1 million people annually visit the World of Coke, which turns 5 in May 2012.

Soda Fountain Flow Chart[1]

Many of us haven’t had the opportunity to spend time in an American soda fountain or try the delicious drinks they serve up, but with the help of this infographic, we can at least see the differences between the drinks commonly found at one. Beverage infographics FTW.

soda-taxSoda

Some people seem to think so and researchers are finding that teens who drink more soda get into more fights and act more aggressively, that excess sugar may affect the brain and lead to violent acts, and that soda drinking may be a marker for poor nutrition, which can influence mood and behavior.

Discovery News reports:

Teenagers who drink lots of soft drinks get into more fights and carry more weapons than their peers who drink less, found a new study.

And while the study couldn’t determine whether soft drinks actually cause violence, the findings add to a growing — yet still controversial — body of research on the effects of nutrition on behavior.

“We were surprised at how large the effect was,” said David Hemenway, director of the Harvard School of Public Health’s Injury Control Research Center in Boston.

“It was maintained even when we controlled for alcohol and tobacco and family stuff like eating dinners together,” he said. “There was a very strong, stable relationship between more soft drinks that people said they drank and more fights with things like pushing and shoving.”

There has long been interest in how diet affects behavior, not just among scientists, but also among legal experts. In a notorious 1979 San Francisco murder trial, lawyers blamed the killer’s actions on his recent switch from a health-food diet to one filled with Coca-Cola and other junk food.

Their argument worked. Instead of a homicide ruling, the defendant was convicted of a lesser offense of voluntary manslaughter. The legal strategy became known as the “Twinkie Defense,” and the precedent raised a number of questions that persist, despite years of research on the subject.

A 2006 study in Norway found that teens who drank lots of soft drinks suffered from worse mental health compared to those who drank fewer. And a study published earlier this year found higher levels of antisocial behavior in American college students who drank the most soda.

For the latest study, Hemenway and colleague Sara Solnick surveyed more than 1,800 students in Boston public schools. During 40-minute sessions that covered a range of topics, kids answered questions about how much non-diet soda they had gulped down in the past seven days, whether they had been violent towards others, and if they had carried around a knife or gun in the previous year.

Nearly 30 percent of respondents reported consuming more than five cans of soda each week, the researchers reported in Injury Prevention. Heavy soda drinkers didn’t seem to get less sleep than anyone else, but they were more likely to have indulged in alcohol and tobacco over the previous month.

Want to read the rest of the article? Click here.

This week’s installment of The Cocktail Spirit with Robert Hess brought to you by the Small Screen Network brings you the Americano Cocktail. According to Robert Hess, “a beautifully simple and refreshing drink, the Americano was popularized by American tourists in Italy in the 1960s. Try one with your antipasto!”

AMERICANO COCKTAIL

  • 1 oz Campari
  • 1 oz sweet vermouth
  • soda

Instructions

  • stir Campari and sweet vermouth with ice
  • top with soda

Pepsi Mont Blanc

The Pepsi Japan’s marketing team is on a roll with .. uh, creative .. limited edition releases of Pepsi. From the same people that brought you Pepsi Cucumber Ice, Pepsi Baobab, Pepsi Shiso, Pepsi Blue Hawaii, and Pepsi Azuki, Pepsi Japan would like to introduce to you Pepsi Mont Blanc. Never ceasing to amaze me, the new product will taste like the popular Mont Blanc dessert, mixing the taste of marron (chestnut) and snow from Mont Blanc.

French for “white mountain”, Mont Blanc pays to tribute to France’s Mont Blanc, the highest mountain in the European Union. Scheduled for release October 26, Mont Blanc is also a fitting tribute to the nearing start of winter.

This is a great example of why the Internet is awesome. If it was not for the fine folks at Chow.com, I might never have known about what quite possibly might be the most amazing “soda pop shop” in the world!

Chow.om recently released an insightful and inspirational video featuring John Nese, the proprietor of Galcos Soda Pop Stop. Galco’s Soda Pop Stop in Los Angeles, CA carries over 450 different sodas in glass bottles, old-fashioned candies that people have forgotten about and over 500 different beers from around the world. And everything but the beer is available for purchase online.

In the video, John Nese discusses the history of Galco’s Pop Stop, glass bottles, corn syrup vs. cane sugar, diet sodas, big business, the CRV, and addresses the question: What kind of soda would you make?

“What I would like to see is a rootbeer-cola. There was actually a company about a hundred years ago called ‘Roobeer Cola’ — and it was a cross between a rootbeer and a cola. And I’m just fascinated with that. Or I’d like to see a pineapple-cream. I just think that is would be delicious and I’ve been trying to get someone to make it. So, we’ll see.” — John Nese.

Check it out! Continue Reading »

Jones Bacon Soda

The kids over at Geekologie always seem to be in the know about new, crazy happenings in the fine beverage industry. Case and point: they recently announce that Jones Soda is planning to release a bacon flavored soda and a pizza flavored soda.

Might sound outlandish, but considering its track record with odd flavors such as “Turkey & Gravy”, “Green Bean Casserole”, and “Tofurky & Gravy”, these flavors really aren’t that extreme. Especially with the recent bacon craze sweeping across just about every industry. Bacon vodka, bacon jelly beans, bacon toothpicks, bacon beers, etc. — you name it, and there is probably a bacon version available. Continue Reading »

Coca-Cola -- International Brotherhood of Teamsters

Around 5PM yesterday evening, approximately 500 Coca-Cola employees, from six “Teamster Local Unions” across Western Washington, went on strike as a result of the company’s “surveillance and intimidation of its employees” and its “refusal to bargain a contract in good faith.”

Coca-Cola is currently under investigation by the National Labor Relations Board (NLRB) for serious and repeated violations of federal labor law, including “surface bargaining”, surveillance of its employees, and threatening to retaliate against workers for engaging in protected activities. Continue Reading »

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