Each day, social media finds a new way to be a part of our everyday lives. Not limited to just consumers, it has worked itself into the realm of fine beverage culture and even to companies dating back nearly 150 years. That company is Glenfiddich. Each year, Glenfiddich releases their Glenfiddich Vintage Reserve which is an extremely limited edition single malt Scotch whisky. In years past, the Glenfiddich Malt Master would invite a panel of whisky experts and enthusiasts to join him in tasting and eventually choosing their favorite whisky from a group of pre-selected casks. Their choice would become that year’s Glenfiddich Vintage Reserve.
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Rick Bakas and St. Supery Winery are hosting another installment of their virtual tasting series on September 2nd. The idea behind #Cabernet Day is that anyone, anywhere in the world, can contribute to the conversation simply by including the hashtag #Cabernet in their posts on Twitter, Facebook, Foursquare, Gowalla, personal blogs, and all other forms of social media. People are encouraged to drink Cabernet the day of, and engage others doing the same with conversation, tasting notes, and suggestions. Continue Reading »
There’s a winery in Washington State that’s trying to rock the boat so hard, you can damn near surf off the waves created by said boat rocking. This winery is Hedges Family Estate, based out of the Red Mountain AVA, which is centered on Benton City. Continue Reading »
Fine Beverage + Social Media = FTW!
In an effort to engage its fans as well as provide a platform where mixologists of all levels can showcase their skills, Patrón Tequila has created a Facebook application that challenges people to re-imagine classic drink recipes and develop their own, unique cocktails.
Each cocktail submitted to “Patrón Cocktail Lab” will be up for public voting. Professional mixologists will also be available on the site to provide expert advice, commentary and tips. The Patrón Cocktail Lab will kick off with the “Patrón Margarita, Deconstructed,” where visitors will be asked to reinterpret the classic margarita recipe. The winning recipe will become an official Patrón cocktail. Continue Reading »
If I’m honest, at times I have what could be considered a “Han Solo” mentality about social media. Like, the first time I was hanging with Gary Vaynerchuk in Jersey and talking about social media and eating lasagna, I told him flat out, “Kid, I’ve flown from one side of this galaxy to the other, and I’ve seen a lot of strange stuff, but I’ve never seen anything to make me believe that there’s one all-powerful Force controlling everything. Cause no mystical energy field controls my destiny. It’s all a lot of simple tricks and nonsense.” But he persisted, and today I’m excited to say that social media is getting me one step closer to time travel. Continue Reading »
Okay, so Coca-Cola is sending three people on a massive world tour in search of happiness. Really? I. Don’t. Get. It.
According to AdAge:
Expedition 206 will send three 20-somethings to 206 countries and territories where Coca-Cola is sold in 2010. The trio sets off on their 275,000-mile tour from Madrid on Jan. 1, stocked with laptops, video cameras, smartphones and plenty of other gadgetry, in order to document for the masses their search for happiness. Continue Reading »
Magic Hat Brewing Co. out of Vermont is launching its own Twitter Taste Live of sorts tomorrow called “Virtual Libations”. Sporting a very cool logo, the tasting format allows tasters all over the universe to taste along with Magic Hat head brewer Matt Cohen and share their thoughts in real time to be posted on the Magic Hat website. Continue Reading »
The only thing better than integrating social media into a fine beverage company is using that social media to give awesome stuff away. Murphy-Goode has spawned a legion of Vikings with their $60,000 social media position contest, and now a small wine and cheese shop in North Carolina, Christopher’s Wine and Cheese, is following suit by giving away a vacation in Virginia’s wine country, stating that “Lately everyone’s posting contests to win this or that job – and we think that’s just crazy. Everyone we know needs a break, not more work!” There isn’t a lot to not like about this. You enter, and maybe you win. It’s great to see smaller companies stepping up to the plate and using social media to pull in new customers.
Enter contest.
