Did you know that at one point Schlitz was the biggest brewery in the world? Yes, it is true. Did you also know that after being bought by Pabst in 1999, Schlitz is now back and is produced in a way similar to the original 1960s recipe. Continue Reading »

In 1982, one of the boldest marketing moves ever was made when two of the globe’s most compelling brands joined forces to rock the hell out of America: Schlitz beer and The Who.

It was a natural move when you think about. Personally, whenever I open an ice cold Schlitz, the first thing that comes to mind is, “Damn, I really want to the listen to The Who right now.” And when I’m listening to The Who in headphones, more often than not there is a delicious Schlitz beer in my hand. Continue Reading »