The Pepsi Japan’s marketing team is on a roll with .. uh, creative .. limited edition releases of Pepsi. From the same people that brought you Pepsi Cucumber Ice, Pepsi Baobab, Pepsi Shiso, Pepsi Blue Hawaii, and Pepsi Azuki, Pepsi Japan would like to introduce to you Pepsi Mont Blanc. Never ceasing to amaze me, the new product will taste like the popular Mont Blanc dessert, mixing the taste of marron (chestnut) and snow from Mont Blanc.

French for “white mountain”, Mont Blanc pays to tribute to France’s Mont Blanc, the highest mountain in the European Union. Scheduled for release October 26, Mont Blanc is also a fitting tribute to the nearing start of winter.

You may or may not be old enough to remember the classic Pepsi commercial from 1995 that features a Pepsi driver dropping into a diner for a bite and meeting a Coke delivery driver at the lunch counter. They hit it off just great until the Pepsi driver offers the Coke man a can of his cola. Well, lets just say the Pepsi driver had to get his soda back forcefully. Continue Reading »

Rumors of nakedness have been buzzing all throughout the country of Argentina. And you might be asking yourself why. Well, let me tell you.

According to Ad Age, Diego Maradona, the head coach of the 2010 World Cup Argentina soccer team, has declared that if Argentina takes home the championship title, he will go streaking through the streets on Buenos Aires. Not wanting Maradona to be the only one running around in his ‘birthday suit’, Pepsi has also declared that it will go naked if Argentina wins the 2010 World Cup. Continue Reading »

The World Heart Foundation has won a significant battle in the fight to curb the frightening amount of children in the U.S. that are obese. Pepsi announced that it will pull all of their fully-sweetened beverages from schools by 2012. 

At primary schools, Pepsi will only sell water, fat-free milk, low-fat milk and juice products that have no added sugar. Secondary schools will get the addition of Diet Pepsi and low-calorie soft drinks. Continue Reading »

Yup. Pepsi is playing hardball with their AMP iPhone app that not only helps guys get laid, but also lets them keep track of their victories. An iPhone is for data storage, is it not?

According to AdWeek’s article on “Should Pepsi Pull Its Amp App?“:
“The NC-17 rated application offers pick-up lines, strategies for picking up married women, a scorecard for sexual conquests and other edgy content.”

The craziest part of this story is that while people have gotten very worked up over this, and while Pepsi has apologized, the app remains available to buy. Continue Reading »

Crystal Pepsi is coming back people. Ok, it isn’t, but it should. People are amped up for a clear cola again. Word on the street is that Crystal Pepsi can be had in South America, and we have a writer investigating the South American clear cola scene at this very moment. Crystal Pepsi and the McRib are one of my all-time food and beverage pairings, and if I buy one more bottle of vintage Crystal Pepsi for $30+ off of Ebay, Jeff is going to fight me. In the street. It will not be good. Must get Crystal Pepsi back into production…

It can’t be coincidence people, it must be DESTINY! Just yesterday I was riffing on high-fructose corn syrup on the blog, and today there is an epic story released by AdAge regarding high-fructose corn syrup and its perception.

“Consumers are asking manufacturers to remove ingredients they believe are harmful, and high-fructose corn syrup is near the top of many a mother’s hit list. Some major manufacturers have responded by removing the offending syrup, and the Corn Refiners Association has staged a full-fledged media assault aimed at what it perceives to be ‘misinformation’ in the media” Continue Reading »

Yahoo News reporting on Coca-Cola and PepsiCo’s environmental impact on China: “among the top 12 factories causing major water pollution in China’s capital, the city government has announced.”

Both PepsiCo and Coca-Cola have been aggressively expanding into Asia, and apparently their presence is being felt on the environmental front. Continue Reading »