In an effort to engage its fans as well as provide a platform where mixologists of all levels can showcase their skills, Patrón Tequila has created a Facebook application that challenges people to re-imagine classic drink recipes and develop their own, unique cocktails.
Each cocktail submitted to “Patrón Cocktail Lab” will be up for public voting. Professional mixologists will also be available on the site to provide expert advice, commentary and tips. The Patrón Cocktail Lab will kick off with the “Patrón Margarita, Deconstructed,” where visitors will be asked to reinterpret the classic margarita recipe. The winning recipe will become an official Patrón cocktail. Continue Reading »
For the second installment of Patron’s “The Art of the Drink”, a seasonal drink series that pays homage to the summer cocktail, Patron has joined forces with three of the country’s leading mixologists to create a series of sustainable cocktails that follow the “farm to table” concept — utilizing local and sustainable ingredients. Each ingredient in the Patron Greenmarket Cocktail lineup were carefully selected based on compatibility with the Patron Silver, Patron Reposado or Patron Anejo. Continue Reading »
The March/April issue of Mutineer Magazine is now on newsstands, with the cover story featuring Grammy Nominated artist Kenna and his crew on Mt. Kilimanjaro in the name of water relief.
Featured stories in the new issue include:
Mutineer Interview: Kenna
Grammy Nominated artist Kenna brings together a star-studded cast of A-listers to climb Africa’s highest peak, Kilimanjaro, to bring clean water awareness to the masses.
Patron and the Quest for Tequila Perfection
Editor Alan Kropf finds that tequila’s growing up fast and that Patron is leading the charge out of the frat house and into the penthouse.
Deschutes: An Evening of Beer Pairing in the Rose City
Deschutes Brewery pairs up with Portland’s most talented chefs for a decadent meal to remember.
Mutineer’s Guide to Spring Break in Beverage
We immerse you in the essence of spring break and tell you everything you need to know to have a Mutinous spring break, including; tiki recipes, airline beverage programs, everything you need to know about margaritas, and more!
The March/ April issue also includes:
In The World: Wine in Lebanon
Thirsty Children: Ethiopia
Wine Steals: Zinfandel
Beer Styles: Saison
Classic Cocktails: Sidecar
What Karl Wente Drinks
Cooking with Absinthe
1800 Tequila’s self-proclaimed “Tequila War” against Patron is getting epic, with 1800 Tequila creating a television commercial with Michael Imperioli (Sopranos) kicking a bottle of Patron off a desk. AND THEN…well, that’s really it. This is a pretty weak war so far, lacking the hallmarks of real corporate war, such as dirty smear campaigns and Escalade shootouts, but perhaps this is the first move of many. Stay tuned…
The Mutineers are so geeked out over fine beverage that when they get bored in the car they make a game out of spotting random occurrences of fine beverage. Here is a glimpse of our recent trips to Santa Rosa for the 2009 Wine Bloggers’ Conference, Las Vegas to visit Patron HQ and the Edison bar in downtown Los Angeles for an issue release party. Continue Reading »
Age verification pages on websites are insane to me. They are the equivalent to a blind, deaf, paralyzed old woman working the door of a nightclub. They baffle me. It’s the ultimate example of going through the motions…Obviously the alcohol companies don’t have much of a choice in the matter, so you can’t fault them. Here are ten age verification screens for your viewing pleasure. Continue Reading »
Night 1 of the American Wine & Food Festival was a beef extravaganza, with some of the Los Angeles’s best restaurants showing off their interpretations of what’s for dinner. The event was held at Wolfgang Puck’s Red Seven restaurant, and Chef Puck was on hand to shake hands and slurp down some wine himself. Continue Reading »
Fine Beverage + Social Media = FTW!
