
September 2, 2010 might’ve quietly come and gone in your neck of the woods, but in the world’s most famous zip code, 9.02.10 was a pretty big deal. To commemorate the date, Beverly Hills joined with Food & Wine magazine to throw a four-day party: The first ever Taste of Beverly Hills.
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In addition to all the fine beverage news we posted on our blog this week, several other noteworthy things happened over the past few days. We have summarized them into a weekly roundup:
Winners of the First Heineken’s Young Scientist Award Were Announced
“The idea of rewarding young researchers is entirely in keeping with the vision and aims of the Foundation.” — Mrs Charlène de Carvalho-Heineken, chairwoman of the Alfred Heineken Fondsen Foundation, which makes the awards possible. “The awards emphasise the relevance of research to society and represent an important addition to the Heineken Prizes, which are among the most prestigious science awards in the world.”
Read the full article.
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Each year for the past eight years, Zymurgy Magazine has asked its readers to submit a list of their top 20 favorite beers that are commercially available somewhere in the U.S. The competition is not limited to American beers and votes for imported beers are accepted as long as those beers are available commercially in the States. Continue Reading »

Ever since its emergence in the market place back in the ’70s, organic wines have been receiving mixed emotions amongst consumers and wine geeks alike. As a culture, we are becoming more and more concerned with the environment and the products in which we consume. Local, sustainable, green, organic – these are no longer buzz words, but a part of our daily life. Continue Reading »

In a recent article [20 Worst Drinks in America 2010], Men’s Health made the outlandish claim that “Americans have developed a severe drinking problem.” And by drinking problem, they are not referring to alcohol abuse. Oh no. Men’s Health is lashing out on beverages across the entire spectrum — from waters, to sodas, to beers. The argument is that Americans consume a damaging amount of “empty calories” from what Men’s Health considers to be unhealthy beverages. Continue Reading »

The May/June issue of Mutineer Magazine is now on newsstands, including every Barnes & Noble bookstore in the United States. This issue’s cover features “The Most Interesting Man In The World” Jonathan Goldsmith.
Featured stories in the new issue include:
Mutineer Interview: Jonathan Goldsmith
An interview with the cultural beverage icon that brought “The Most Interesting Man In The World” to life.
Amarula Cream
Mutineer travels to South Africa in search of the mysterious marula fruit that is the unique and integral ingredient in Amarula Cream liqueur.
Calaveras County
Skull Country: A Fine Beverage Expedition to California’s Calaveras County wine region.
Art of Mutineer
A behind the scenes look at the art and photography that makes up Mutineer Magazine, along with an interview with Mutineer Photographer Ian Andreae.
Mutineer Poster
This issue includes Mutineer’s first ever fine beverage poster featuring Jonathan Goldsmith and the World Cup of Beverage.
The May/June issue also includes:
In The World: Earthquake in Chile
Thirsty Children: Cambodia / Nepal / Thailand
What People Drink: Ben Morrison
What People Drink: Megan Flynn of Beer NW
Beer Styles: Flemish Reds
Limited Release Beers
Classic Cocktails: The Daiquiri
Cooking with Bourbon
Soda, Coffee, Tea, Pie Liqueurs, Chocolate Vodka, and much, much, more…

The marketing strategy at Sobe is simple: take a well-known and respected actress like Twilight’s Ashley Greene, lose the clothes, add some body paint, put together an ad campaign for the Sports Illustrated Swimsuit Issue, and watch sales SOAR. More photos after the jump. Continue Reading »

GQ might just be my favorite magazine, and when the November issue found its way to me via a maze of forwarding addresses, I was very pleased to find the incredible January Jones of Mad Men on the cover. This pleasure was upgraded to a full-fledged mutiny when I found that her story was chock full of fine beverage awesomeness.
Here are some fine beverage bits from the piece, “OH, BETTY!” by Mark Kirby with killer photographs by Terry Richardson. Continue Reading »