Diageo World Class Bartender of the Year Erik Lorincz (Connaught Bar, London) with the judges (left to right) Gary Regan, Dale DeGroff, Peter Dorelli, Alberto Soria, Salvatore Calabrese, Hidetsugu Ueno and 2009 winner Aristotelis Papadopoulos
Over the past year, 9000 of the world’s best bartenders competed in regional events all over the world to become the next Diageo Reserve World Class 2010 Bartender of the Year. Continue Reading »
A ridiculously cool video on Johnnie Walker created by HLA, a London-based production company, ad agency BBH, and alcohol giant Diageo.
What better way to communicate the history of one of the most well known brands of Scotch than with 28 Weeks Later star Robert Carlyle, bagpipes, a seemingly useless door on a hillside, and a possible wildfire dangerously close to the bagpipe player in a one shot, unedited six minute video? Well… I guess you could throw in some infected, zombie-like humans, but still, this is very cool. However, I’m not exactly sure what they intend on doing with this six minute long film unless airing six minute commercials in London is common or they are planning to spend $36 million for a slot in the Super Bowl.
The blogosphere is buzzing about a temporary bar in London that offers gin and tonic vapors. In the air. It’s a cocktail, that you BREATHE! YES! Continue Reading »
This is what it’s all about. A beautiful actress and a very large bottle of fine beverage, in this case, Hollywood starlet Scarlett Johansson signing a bottle of Moët Hennessy with a gold pen. According to Page Six, “Eyes popped Tuesday night at Moët & Chandon’s ‘Tribute to Film’ soiree at London’s Big Sky Studios…” followed by a bunch of stuff that has absolutely nothing to do with fine beverage.
Fine beverage is a beautiful thing…
Forget the ice luge at the local bar, go for the real deal and check out the world’s first permanent ice bar in Stockholm – ABSOLUT ICEBAR. ABSOLUT Vodka, whose home country is Sweden, teamed up with ICEHOTEL to create the ultimate bar experience. Not only are the drinks served in glasses made of ice the interior of the bar is all sculpted ice from the Torne River in the Swedish Lapland. That’s right the entire bar is ice, kept at a chilling 23 degrees Fahrenheit.
There are four other locations around the world for your frigid entertainment: Jukkasjärvi, London, Tokyo, and Copenhagen.
