Imagine a world where on a hot summer day you could call a hotline and, within a reasonable amount of time, a motorized scooter with a refrigerator sidecar full of refreshing, ice cold beer showed up at your door.
Yes, kids. Such a world actually exists. Continue Reading »
Rumors of nakedness have been buzzing all throughout the country of Argentina. And you might be asking yourself why. Well, let me tell you.
According to Ad Age, Diego Maradona, the head coach of the 2010 World Cup Argentina soccer team, has declared that if Argentina takes home the championship title, he will go streaking through the streets on Buenos Aires. Not wanting Maradona to be the only one running around in his ‘birthday suit’, Pepsi has also declared that it will go naked if Argentina wins the 2010 World Cup. Continue Reading »
Last month Betacup challenged its participants to present innovative ideas on how to eliminate paper cup consumption through the design of a more convenient alternative to the reusable coffee mug. The judging process was split into two categories: the Jury Prize and the Community Prize.
The Jury Prize of $10,000 was awarded by a panel of independent experts to a single submission. The Community Prize of $10,000 was awarded to the top 5 ideas voted on by the community, which consisted of all the participants. Continue Reading »
I have said it many times before and I am sure I will say it many times again, at Mutineer Magazine we love it when fine beverage companies support good causes. It gives a nice warm fuzzy feeling inside. That, and it makes us feel good about drinking those products.
IZZE Beverage Company recently announced the kick-off of its “You’ll Love What’s Inside” campaign. Continue Reading »
This video is pretty awesome. Taking a trip through Japan’s rich cultural heritage, this video gives you a glimpse of the brewing process behind Sapporo. It may not be how it’s actually brewed, but if the creators of Avatar met with the creators of Kung Fu Panda and Fern Gully, and then they went to the Wonka Factory to see how the Oompa Loompas took an ordinary task and made it absolutely fascinating to watch, this is what they would envision. Continue Reading »
Political affairs never cease to amaze me. Especially, when fine beverages are involved.
Venezuela’s extreme leftist leader, President Hugo Chavez, is hell bent on a mission to completely nationalize the country’s economy. In his economic war on Venezuela’s “stateless bourgeoisie”, Chavez has already nationalized dozens of companies, including multi-billion dollar oil projects.
At the moment, Chavez’s main target is Venezuela’s largest privately owned company and biggest beer producer, Empresas Polar. From seizing warehouses and products to threatening to raise taxes on beer, Chavez seems to be doing everything in his power to force Mendoza into the de-privatization of Empresas Polar. Last week, Chavez ordered the military to crack down on businesses selling beer — especially unlicensed retailers and people selling beer out of trucks. Continue Reading »
It is time to revamp relations with the Chinese pen-pals from childhood.
Absolut has always been known for their quirky, creative art-driven marketing campaigns. In the 1990s, Absolut ads were all the rage. In fact, they were collectors items. Trust me, I would know. And now, in the new Millennium, Absolut has developed a cult following with its limited-edition bottles. In fact, there is a forum dedicated to discussing and trading these bottles. I’m not kidding. Continue Reading »
This year marks the 150th Anniversary of Campari, the alcoholic aperitif obtained from the infusion of bitter herbs, aromatic plants, and fruit in alcohol and water. Often classified as a type of bitter, Campari is well-known for its signature deep red hue. Continue Reading »
