Each day, social media finds a new way to be a part of our everyday lives. Not limited to just consumers, it has worked itself into the realm of fine beverage culture and even to companies dating back nearly 150 years. That company is Glenfiddich. Each year, Glenfiddich releases their Glenfiddich Vintage Reserve which is an extremely limited edition single malt Scotch whisky. In years past, the Glenfiddich Malt Master would invite a panel of whisky experts and enthusiasts to join him in tasting and eventually choosing their favorite whisky from a group of pre-selected casks. Their choice would become that year’s Glenfiddich Vintage Reserve.
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David Stewart, Glenfiddich Malt Master, gives a few opening remarks at the Glenfiddich 50 Year Old Auction. (Photo credit: Matt Peyton/Getty Images)

It’s been a very good week for crazy-expensive liquors at auctions. A bottle of Glenfiddich 50 Year Old Single Malt Scotch sold for $38,000 on Monday at a Christie’s auction to raise money for “Friends of Scotland”. This was the only bottle available for private purchase, with there only being three other bottles on the market at the Mardarin Oriental in New York, the Fontainebleau hotel in Miami, and the Peninsula hotel in Beverly Hills.

Coincidentally, a bottle of 1788 Vieux Cognac was sold this week at auction in Paris for $36,935.