Starting this week, the Flying Fish Brewing Company’s second beer in their Exit Sign Series is due to hit shelves and bars. These beers are named after the exits that are near the Cherry Hill, NJ home of the brewery. The first in the series, Exit 4, is a Belgian style ale and the next will be an American Wheat Ale called Exit 11.
The New Jersey Turnpike and Mothers Against Drunk Driving are up in arms about founder of Flying Fish Gene Muller naming beer after roadways. Mindy Lazar of the New Jersey chapter of MADD stated, “The combination of a roadway and advertising for any kind of a beer doesn’t make any kind of sense, this is almost a mockery.” Undoubtedly drunk driving is a serious topic and should never be taken lightly, but does naming a beer after a roadway really deserve such concern? Continue Reading »
