For beer lovers, this is the Formula One World Championship, the X Games, and the Superbowl all rolled into one massive occasion. For twenty-seven years, the Brewer’s Association has put on one of the world’s largest beer tastings. How large you ask? How about 46,000 attending and over 1,800 beers to sample with only three days to get it all done? Continue Reading »

7-Eleven is an American Institution, and being that today is, well, 7/11, we pay homage by exploring what this corner store phenomenon is all about.

7-Eleven was started in 1927 at the Southland Ice Company in Dallas, Texas. Convenience items were sold with the ice when traditional grocery stores were closed. This original concept was well received, and it grew into 7-Eleven’s 34,200 stores operating today with a worldwide sales of 46.6 billion in 2007. Continue Reading »

Two hundred miles straight up, traveling at 17,000 miles per hour and circumventing the earth over fifteen times a day, is the International Space Station or Sapporo Space Brewing HQ. The largest brewery in Japan has taken brewing to new heights, literally. Sapporo’s, newest concept is beer from barley grown in space. Sapporo has taken the third generation of barley plants that were originally budded on the International Space Station and has enough to create about a hundred bottles of the “Space Brew”. No word yet, when and if it will be available for public consumption, but if it is the zero-g beer should cause quite a stir. To say the least, this technique is pretty far out, but it shows the lengths that brewers are willing to go to push craft brewing to its limits.