This story is a few weeks old, but it’s still pretty epic news.

As reported from the AP, “A federal judge on Friday issued an injunction preventing a rival liquor company from using a dripping wax seal on its tequilas sold in the United States, ending a seven year legal battle over the bottle topper.”

Maker’s Mark protected their trademark wax sealed bottle against London based liquor monolith Diageo. Diageo wanted to use a wax seal on a limited production (3,000-4,000 cases) of Cuervo Reserva tequila.

The judge in the case said Maker’s bottle topper “is a unique mark used in an unusual way to draw in the consumer.”

Read more at New York Times, “Maker’s Mark Trademark Wax Seal Is Affirmed“.

SABMiller, the international beer company who owns Miller Genuine Draft, Grolsch and other beer brands, got their very own Namibian brewing license and plans to open up shop in the area. While the company has already been importing beer into Namibia, the license will allow them to finally build a plant in the area.

The brewer also acquired a non-alcoholic maize drink called Maheu from Zambia, where they already own Zambian Breweries Group. Both moves seem to be strategic steps in the company’s desire to internationalize beer — and make it taste exactly the same across the globe. Boring! Continue Reading »

AdAge.com reported that P. Diddy is in talks with Diageo to promote its Guinness and Red Stripe brands. The announcement drew 3 comments by readers, all sharing the same perspective:

1) Oh boy! I can’t wait! Psych.
2) I am speechless. Just a terrible idea.
3) Why does anyone pay attention to this self-absorbed phony? Continue Reading »

“This Agreement, when ratified by the Legislature of the Virgin Islands, marks the greatest single financial step forward we have taken in this Territory in fifty years.” That is Virgin Islands Governor John P. deJongh, Jr. talking back in June about beverage behemoth Diageo’s plans to build a distillery on St. Croix. Continue Reading »