This story is a few weeks old, but it’s still pretty epic news.
As reported from the AP, “A federal judge on Friday issued an injunction preventing a rival liquor company from using a dripping wax seal on its tequilas sold in the United States, ending a seven year legal battle over the bottle topper.”
Maker’s Mark protected their trademark wax sealed bottle against London based liquor monolith Diageo. Diageo wanted to use a wax seal on a limited production (3,000-4,000 cases) of Cuervo Reserva tequila.
The judge in the case said Maker’s bottle topper “is a unique mark used in an unusual way to draw in the consumer.”
Read more at New York Times, “Maker’s Mark Trademark Wax Seal Is Affirmed“.
