You may be familiar with the popular phrase In Vino Veritas (in wine there is truth). Well, now you can add En La Libertad De Tequila (in tequila there is liberty) to your list of fine beverage philosophies.
In its newest campaign, “Tequila Is Liberty”, 901 Silver Tequila is on a mission to inspire and compel its consumers to “elevate themselves above their everyday norm” and urges people to “feel at liberty to pursue”. Continue Reading »
You may or may not be old enough to remember the classic Pepsi commercial from 1995 that features a Pepsi driver dropping into a diner for a bite and meeting a Coke delivery driver at the lunch counter. They hit it off just great until the Pepsi driver offers the Coke man a can of his cola. Well, lets just say the Pepsi driver had to get his soda back forcefully. Continue Reading »
Would You Have a Drink With You? This is the question that Stolichnava Vodka is posing to its audience in a new ad campaign that will feature multiple celebrities, including Hugh Hefner and Julia Stiles.
Conceptualized by advertising agency Ogilvy & Mather, the campaign consists of print ads and commercials, challenging the consumer to ponder if they have what it takes. “Are you daring enough? Are you an original? Are you experiencing and living your life in an authentic, interesting way? Are you someone you’d want to share a Stoli with?”Continue Reading »
Alcohol consumption has a long history of coinciding with major sporting events. And typically, alcohol consumption increases around championship series and games. Budweiser has recognized this issue and, in honor of the 2010 World Cup, has created an ad campaign encouraging people to designate a driver. The ads will run until July 11th.
“Our new ‘Designate a Driver’ campaign is intended to bring our responsible drinking message to life during this time of excitement and celebration. Backed by significant resources, we’ll take our message to millions of consumers over the coming weeks.” – James Watson, marketing director at Budweiser Western Europe Continue Reading »
This video is pretty awesome. Taking a trip through Japan’s rich cultural heritage, this video gives you a glimpse of the brewing process behind Sapporo. It may not be how it’s actually brewed, but if the creators of Avatar met with the creators of Kung Fu Panda and Fern Gully, and then they went to the Wonka Factory to see how the Oompa Loompas took an ordinary task and made it absolutely fascinating to watch, this is what they would envision. Continue Reading »
Yes, it’s Super Bowl beer commercial season, which basically means Bud Light commercials. Here are some classics to back-up the rest of your Super Bowl experience. I’m officially pulling for the Saints. New Orleans has a hell of a beverage culture that would get a big boost from a Saints Super Bowl win. Continue Reading »
AdAge.com reported that P. Diddy is in talks with Diageo to promote its Guinness and Red Stripe brands. The announcement drew 3 comments by readers, all sharing the same perspective:
1) Oh boy! I can’t wait! Psych.
2) I am speechless. Just a terrible idea.
3) Why does anyone pay attention to this self-absorbed phony?Continue Reading »
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