Ever wonder where Coca Cola hides their secret recipe? Since 1925 it had been stored in a vault at the SunTrust Bank in Atlanta, Georgia but it has recently moved a little closer to home where it is now hidden in plain sight. The heavily guarded recipe is now part of an exhibit entitled The Vault of The Secret Formula at the Coca Cola Museum, a grand finale of the celebration for the 125th anniversary of Coca Cola. Visitors won’t be able to see the secret recipe, but they will be put into the mystery of the recipe as they experience an interactive multimedia presentation about the vault, the recipe and the history of Coca Cola.
More than 1 million people annually visit the World of Coke, which turns 5 in May 2012.
Daft Punk and Coca-Cola have joined forces. Not to make a collaboration soft drink or to stir up some sick caffeine fueled beats, but for a limited edition packaging that comes in two different colors, gold and silver to mimic the helmets of the duo. The limited edition run, according to Gizmodo, will be distributed to the clubs that you can’t get into beginning this March as well as being distributed through colette in Paris.
For more information, visit DAFTCOKE.com, which should be live soon.
The Super Bowl has come and it has gone. With it are a ton of insanely expensive commercials that aired during the big game that people will talk about for a week before forgetting about them. We’ve compiled all of the beverage commercials for your viewing pleasure. If some people had things their way, there would be no alcohol commercials during the Super Bowl. Free The Bowl, put on by the alcohol-hating Marin Institute, held a contest for people to make anti-alcohol videos to raise awareness that alcohol commercials target kids and make them drink more. The winning submission is the last video posted below.
Around 5PM yesterday evening, approximately 500 Coca-Cola employees, from six “Teamster Local Unions” across Western Washington, went on strike as a result of the company’s “surveillance and intimidation of its employees” and its “refusal to bargain a contract in good faith.”
Coca-Cola is currently under investigation by the National Labor Relations Board (NLRB) for serious and repeated violations of federal labor law, including “surface bargaining”, surveillance of its employees, and threatening to retaliate against workers for engaging in protected activities. Continue Reading »
You may or may not be old enough to remember the classic Pepsi commercial from 1995 that features a Pepsi driver dropping into a diner for a bite and meeting a Coke delivery driver at the lunch counter. They hit it off just great until the Pepsi driver offers the Coke man a can of his cola. Well, lets just say the Pepsi driver had to get his soda back forcefully. Continue Reading »
Fans of Wine Spectator, Wine Enthusiast, Wine & Spirits, and the rest of the ratings mags should really be into this. Coca-Cola has done it! They have quantified the happiness of countries and, according to the “Happiness Barometer”, the top five are as follows:
True story: when one puts Mentos candies in Diet Coke, an eruption occurs.
In 2006, this modern day marvel (and awesome party trick) reached the level of Internet stardom when Fritz Grobe and Stephen Voltz posted the “Extreme Diet Coke & Mentos Experiments” video on EepyBird.com. The original video, in what became a series, re-created the famous fountain display outside the Bellagio Hotel in Vegas, using a timed series of eruptions. Continue Reading »
The folks over at Time Magazine have made a statement with their list of “Top 10 Bad Beverage Ideas”, inspired by doubt in Coca-Cola’s new “Vio” carbonated milk drink. The list is below, how did they do? Continue Reading »
