It is time to revamp relations with the Chinese pen-pals from childhood.
Absolut has always been known for their quirky, creative art-driven marketing campaigns. In the 1990s, Absolut ads were all the rage. In fact, they were collectors items. Trust me, I would know. And now, in the new Millennium, Absolut has developed a cult following with its limited-edition bottles. In fact, there is a forum dedicated to discussing and trading these bottles. I’m not kidding. Continue Reading »
Georges and Anja, the intrepid World Wine Tour travelers and organizers, are scorching through the Far East at breakneck speed. Check out their wrap up of the China leg of their trip…with video goodness.
Want to get involved in the World Wine Tour? Head over to the World Wine Tour blog and post questions you may have for Georges and Anja or the wineries they’ll be visiting. They will ask for you and post them on the site. You can also catch them in their regular column featured in each issue of Mutineer Magazine.
Georges and Anja: 有一个良好的旅程
It’s true. Pulpy Minute Maid is taking over China in a pulp fueled frenzy.
According to a 3 Minute AdAge – Coke’s Pulp-Heavy Juice Takes China by Storm, “Over 1 Billion bottles of Minute Maid Pulpy were sold in China in 2008. Sales continue to increase by double digits.”
Pulpy is legit. Minute Maid is connecting with Chinese drinkers by requesting videos of how people enjoy their Minute Maid. One guy makes nun chucks out of his Minute Maid. Yes.
Yahoo News reporting on Coca-Cola and PepsiCo’s environmental impact on China: “among the top 12 factories causing major water pollution in China’s capital, the city government has announced.”
Both PepsiCo and Coca-Cola have been aggressively expanding into Asia, and apparently their presence is being felt on the environmental front. Continue Reading »
Coke President/CEO Muhtar Kent speaking in Shanghai
According to a report by Normandy Madden and Natalie Zmuda of Advertising Age, “China’s leaders are eager to see local companies invest in overseas assets, grow their businesses and improve the overall image of China. But the government isn’t ready to loosen control over its own assets. China’s Ministry of Commerce (MOC) today issued a long-awaited decision and nixed Coca-Cola Co.’s bid to buy about two-thirds of China Huiyuan Juice Group for $2.4 billion. The Hong Kong-listed company is the mainland’s largest producer of pure fruit juices.” Continue Reading »
Photo from 8Asians.com
Bud Light has been the best selling beer in the world with a 16% market share since 2001, but this title is soon to fall. You might think that the new “King of Beers” is another one of America’s industrialized lagers, but you would be wrong. Continue Reading »
