Cruising around on Twitter today, I came across the link for this video. I had seen it previously a year ago but I had forgotten about it until now and I felt that it was worth sharing. With that, I leave you with the description of the video from the creator:

Transportation and simple living are two of my favorite soapboxes. With this project, I want to dispel the notion that bikes are difficult, dangerous, impractical, etc. So I rode my bike, with an empty keg in tow, to my favorite local craft brewery (Stone Brewing). We had a couple of beers, and talked to the folks there about their commitment to sustainability. Then I loaded up a fresh keg, and pedaled it home 17 miles over some consequential elevation changes. I don’t expect everyone to drag a 160lb keg up a steep hill on a bicycle, but I see my neighbors driving 1/4 mile from their homes to go to Vons, carrying their groceries away in plastic bags. Then they drive back to the same shopping center to get their requisite exercise at 24hr fitness. I just want to convince them to bike or walk that 1/4 mile to Vons to fill up a backpack with useful brew. At once they’ll save time and money, and reduce dependence on oil and pollution going into our oceans.

Picture yourself on the Fat Tire label – literally. New Belgium Brewing wants you to use their new Joy Ride app to create your own Fat Tire label. Share your favorite Fat Tire memories, make it mutinous and spark some creativity because you’ve got a shot at winning a 20th Anniversary Fat Tire cruiser. One joyous winner will be chosen on Facebook every Friday between now and August 19 – that’s 8 chances to win.

Good luck!

Today, ten brewers from three Colorado breweries will embark on a five day, 470 mile bike ride for charity. Tour of BoulDurango starts at Avery Brewing Company in Boulder and crosses over 6 majestic mountain passes to Durango. During the epic journey, the ten crazy brewers from Avery Brewing, Oscar Blues Brewing and Ska Brewing will be visiting craft breweries and brewpubs along the way in an effort to bring together Colorado brewers, raise money for local charities, and encourage the spirit of collaboration and camaraderie.

“Craft beer isn’t about getting rich and cutthroat business practices; it’s about following your passions and doing what you love, it’s about being part of your local community and working with people who are just as psyched to be in the business as you are.” — Adam Avery, President and Brewmaster of Avery Brewing Company. Continue Reading »