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Pepsi Goes Naked Rumors of nakedness have been buzzing all throughout the country of Argentina. And you might be asking yourself why. Well, let me tell you.

According to Ad Age, Diego Maradona, the head coach of the 2010 World Cup Argentina soccer team, has declared that if Argentina takes home the championship title, he will go streaking through the streets on Buenos Aires. Not wanting Maradona to be the only one running around in his ‘birthday suit’, Pepsi has also declared that it will go naked if Argentina wins the 2010 World Cup. Continue Reading »

Starbucks Betacup - Karma Cup

Last month Betacup challenged its participants to present innovative ideas on how to eliminate paper cup consumption through the design of a more convenient alternative to the reusable coffee mug. The judging process was split into two categories: the Jury Prize and the Community Prize.

The Jury Prize of $10,000 was awarded by a panel of independent experts to a single submission. The Community Prize of $10,000 was awarded to the top 5 ideas voted on by the community, which consisted of all the participants. Continue Reading »

Uncorking Wine Whether it be environmental or economical, more and more high-class wines these days are coming in screw top bottles. Unfortunately, there is nothing magical or exciting about unscrewing the cap off of a bottle. Screw caps have pretty much eliminated the opportunity for a mystical and romantic uncorking presentation, which is no good if you’re a sommelier at a fancy shmancy restaurant or if you are trying to impress a date with your Rico Suave vino skills.

Think about all of the anticipation and awe that happens when watching a proper uncorking. When perfectly orchestrated, it is like a dance. (However, fumbling and breaking the cork in the bottle can be disastrous to one’s wine reputation).

So how does one preserve one’s repertoire and class while opening a less-than-exhilarating screw capped bottle of vino? Continue Reading »

Maker's Mark Bottle This story is a few weeks old, but it’s still pretty epic news.

As reported from the AP, “A federal judge on Friday issued an injunction preventing a rival liquor company from using a dripping wax seal on its tequilas sold in the United States, ending a seven year legal battle over the bottle topper.

Maker’s Mark protected their trademark wax sealed bottle against London based liquor monolith Diageo. Diageo wanted to use a wax seal on a limited production (3,000-4,000 cases) of Cuervo Reserva tequila.

The judge in the case said Maker’s bottle topper “is a unique mark used in an unusual way to draw in the consumer.”

Read more at New York Times, “Maker’s Mark Trademark Wax Seal Is Affirmed“.

Blood Energy Potion

Yup, this Halloween weekend at Mutineer HQ will be a Blood-fueled fine beverage extravaganza. The fine people that brought you Mana Energy Potions have kicked things up a notch with Blood Energy Potion.

Packaged for practicality in an IV bag containing microwave directions to warm to 98.6 *F, selling points include:

Similar nutrients to real blood, Fangtastic fruit punch flavor, up to 4 hours of pure energy, delicious for vampires or humans, succulent source of electrolytes, delectable source of iron, protein & energy, garlic free

Add a little vodka and get your vampire on! Just don’t drink and drive, or zombies will eat your brains. Seriously, they will. I promise.

Dale's Pale Ale

Playing on the Bud Light commercial that’s been loved and loathed recently as a cheap ploy to get your attention, I had my first Dale’s Pale Ale a couple of days ago. Dale’s is made by Oskar Blues, the first craft brewery to achieve great success with packaging craft beers exclusively in cans.

I like to think of myself as a pretty open minded beer drinker, so I wasn’t expecting the shock I got when I took my first sip. Sure, Guinness, Young’s Double Chocolate Stout, and Red Stripe all come in cans, but this was amazing. Continue Reading »

Is this the ultimate growler? Now you can bring your favorite craft beer into places where glass isn’t allowed via the Carbopouch. The Carbopouch “allows craft draft beer brewers to fill on-site, a clean, ready-to-go Single45 or Single25 pouch with spout and cap. Storage and shelf-life requires refrigeration. Low-carbonated water and shelf-stable energy drinks can also be filled. The organoleptic film structure ensures no off flavor. The patented film structure is designed to handle the pouch ‘stretch’ after filling and carbonation expansion.Continue Reading »

Canned beverages have always been something I have avoided. Cans tend to transfer a tin flavor to any beverage that they may contain. So, the thought of wine in a can seems pretty horrifying. I had heard that Australia’s Barokes ‘Wine in a Can‘ products have won a number of awards, but I was still a bit uneasy about wine in a can. Continue Reading »

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