Jamieson Brewery, located in Victoria, Australia wants you to know that their Raspberry Ale is not too sweet. That’s why they’ve re-imagined Snow White as “Ho White” for their ad campaign and, in turn, pissed off Disney.
The ad features a Snow White-esque cartoon under the covers with seven half-naked dwarf-types, each of which sporting a new name, like Smarmy and Filthy. The campaign, called “Anything But Sweet”, seems to be aimed at men who think a raspberry flavored beer might be too girly for their tastes.
Whether or not turning Snow White into a “Ho” will attract that dubious audience has yet to be seen. (It seems more likely that they might attract child molesters.) But they certainly have gotten Disney’s attention. Mickey Mouse’s company licenses Snow White’s likeness so they are furious over her new, sluttier look.
The campaign rolled out last week, launching online. Plans for Ho White also include bar coasters to be placed in Australian bars and posters in local liquor stores.
It’s official. Australians know how to party. American spectators have been known to rush the field nude like maniacs after 3 or 4 beers, and the Australians are pounding “slabs” of beer?
According to Reuters, Racing fans ‘limited’ to 24 beers a day:
Adult fans at one of Australia’s most popular sports races, the Bathurst 1000, will be limited to one ‘slab’ of beer a day – or 24 275 ml cans – as police focus on reducing alcohol-related crime…Wine lovers must make do with no more that four liters of cask wine per day and combinations of the options would not be allowed, the police statement said.
Being that absinthe isn’t mentioned, I’m assuming there is no limit. Par-ty. I’m talking Powderfinger, Kangaroos, and bacon-wrapped Vegi-mite! HEYO
Canned beverages have always been something I have avoided. Cans tend to transfer a tin flavor to any beverage that they may contain. So, the thought of wine in a can seems pretty horrifying. I had heard that Australia’s Barokes ‘Wine in a Can‘ products have won a number of awards, but I was still a bit uneasy about wine in a can. Continue Reading »
