The concept of “ambush marketing” is quite tricky and, in some ways, relatively brilliant. Essentially, it is a marketing campaign developed by a non-sponsor company that interferes with an event sponsored exclusively by a competitor. Major sporting events, such as the Olympics, have fallen prey to these gorilla tactics in the past. The bigger the event, the more money involved, the bigger the deal.

“Events like the Olympics and the World Cup are hugely expensive to put on, so they need big-money sponsors and this in turn means that the organizers must protect aggressively against ambush marketing,” — Phillip Johnson, a visiting senior fellow at Queen Mary, University of London. “But this means there is potentially huge exposure for anyone who manages to outwit them.” Continue Reading »

I have said it many times before and I am sure I will say it many times again, at Mutineer Magazine we love it when fine beverage companies support good causes. It gives a nice warm fuzzy feeling inside. That, and it makes us feel good about drinking those products.

IZZE Beverage Company recently announced the kick-off of its “You’ll Love What’s Inside” campaign. Continue Reading »

SABMiller, the international beer company who owns Miller Genuine Draft, Grolsch and other beer brands, got their very own Namibian brewing license and plans to open up shop in the area. While the company has already been importing beer into Namibia, the license will allow them to finally build a plant in the area.

The brewer also acquired a non-alcoholic maize drink called Maheu from Zambia, where they already own Zambian Breweries Group. Both moves seem to be strategic steps in the company’s desire to internationalize beer — and make it taste exactly the same across the globe. Boring! Continue Reading »