You may be familiar with the popular phrase In Vino Veritas (in wine there is truth). Well, now you can add En La Libertad De Tequila (in tequila there is liberty) to your list of fine beverage philosophies.
In its newest campaign, “Tequila Is Liberty”, 901 Silver Tequila is on a mission to inspire and compel its consumers to “elevate themselves above their everyday norm” and urges people to “feel at liberty to pursue”. Continue Reading »
Last week, Red Stripe Beer announced the world premiere of the Red Stripe Ambassador’s “Ambassador Say Relax” video, a reggae remake of the popular ’80s song “Relax” (originally recorded by Frankie Goes to Hollywood).
“Red Stripe embodies the spirit of Jamaica and relaxation.” — Erin Chin, Red Stripe Brand Manager, Diageo. “It was only fitting for us to pay homage to this celebrated Eighties hit in a fun way that is true to our brand and its fans.” Continue Reading »
You may or may not be old enough to remember the classic Pepsi commercial from 1995 that features a Pepsi driver dropping into a diner for a bite and meeting a Coke delivery driver at the lunch counter. They hit it off just great until the Pepsi driver offers the Coke man a can of his cola. Well, lets just say the Pepsi driver had to get his soda back forcefully. Continue Reading »
Do you find yourself missing out on all the action at parties because you are too busy slaving away mixing cocktails? The creative minds at Vincor Canada are aiming to solve this problem through the introduction of Vextini, its new line of premixed vodka martinis. Continue Reading »
Would You Have a Drink With You? This is the question that Stolichnava Vodka is posing to its audience in a new ad campaign that will feature multiple celebrities, including Hugh Hefner and Julia Stiles.
Conceptualized by advertising agency Ogilvy & Mather, the campaign consists of print ads and commercials, challenging the consumer to ponder if they have what it takes. “Are you daring enough? Are you an original? Are you experiencing and living your life in an authentic, interesting way? Are you someone you’d want to share a Stoli with?” Continue Reading »
A German marketing firm has caused quite the controversy over in Europe with the patenting of the name ‘Fucking Hell’. The firm has expressed the desire to use the trademark for “the marketing of a beer among other things.”
“In German the word for a lager beer is a Helles Beer, so we have also patented the name ‘Fucking Hell’, which means lager from Fucking of course.” — Stefan Fellenberg, ‘Fucking Hell’ trademark co-owner and spokesperson. Continue Reading »
The only way Captain Morgan could top its epic online-prank call-super-app was to boldly attempt the obvious. Yup. Finally, super models and spiced rum have joined forces to pump up the proverbial party in epic fashion.
According to Captain Morgan parent company Diageo:
“It’s a great opportunity to work with a brand that is synonymous with fun,” said Marisa Miller, the Ultimate American Supermodel. “Captain Morgan is all about celebrating legendary times and I’m excited to be on board as the Captain’s First Mate.” Continue Reading »
The concept of “ambush marketing” is quite tricky and, in some ways, relatively brilliant. Essentially, it is a marketing campaign developed by a non-sponsor company that interferes with an event sponsored exclusively by a competitor. Major sporting events, such as the Olympics, have fallen prey to these gorilla tactics in the past. The bigger the event, the more money involved, the bigger the deal.
“Events like the Olympics and the World Cup are hugely expensive to put on, so they need big-money sponsors and this in turn means that the organizers must protect aggressively against ambush marketing,” — Phillip Johnson, a visiting senior fellow at Queen Mary, University of London. “But this means there is potentially huge exposure for anyone who manages to outwit them.” Continue Reading »
