The savvy people in the marketing department at Absolut are at it again, this time with the release of Absolut Glimmer. This limited edition packaging follows in the footsteps of Absolut Bling Bling, Absolut Disco, Absolut Rock Edition, and In An Absolut World Every Night is a Masquerade, but Absolut Glimmer is a breed of its own. For the first time, the bottle itself was altered rather than just the design on the bottle or how it was packaged. The concept was to make the bottle mimic the look of classically cut crystal and when placed in various light conditions, the bottle will appear differently as it reacts to the light. Continue Reading »
It is time to revamp relations with the Chinese pen-pals from childhood.
Absolut has always been known for their quirky, creative art-driven marketing campaigns. In the 1990s, Absolut ads were all the rage. In fact, they were collectors items. Trust me, I would know. And now, in the new Millennium, Absolut has developed a cult following with its limited-edition bottles. In fact, there is a forum dedicated to discussing and trading these bottles. I’m not kidding. Continue Reading »
A million bucks will buy you a star on Hollywood’s Walk of Fame. Absolut Vodka has already gotten in on the action, and the Hollywood Chamber of Commerce is hungry (or thirsty) for more companies to step up to the plate. Continue Reading »
Clocking in at four minutes and five seconds, this short film about the magic of getting together with friends is too epic to sum up in words. This is part 2 of this series commissioned by the incredibly forward-thinking people at Absolut.
This is pretty much what our first attempt at a video blog turned out like, except we didn’t have Zach Galifianakis, and we didn’t have any wicker furniture. Other than that it was damn similar.
Age verification pages on websites are insane to me. They are the equivalent to a blind, deaf, paralyzed old woman working the door of a nightclub. They baffle me. It’s the ultimate example of going through the motions…Obviously the alcohol companies don’t have much of a choice in the matter, so you can’t fault them. Here are ten age verification screens for your viewing pleasure. Continue Reading »
There is nothing like good old American “corporate values”. The great thing about these corporate values is that they are flexible depending on the status of the economy. According to Advertising Age, “The National Basketball Association has voted to rescind its ban on courtside advertising from hard-liquor brands, giving individual franchises a major new category in the search for marketing partners, and potentially opening the door for the league itself to strike a deal with a spirits maker.” Continue Reading »
Forget the ice luge at the local bar, go for the real deal and check out the world’s first permanent ice bar in Stockholm – ABSOLUT ICEBAR. ABSOLUT Vodka, whose home country is Sweden, teamed up with ICEHOTEL to create the ultimate bar experience. Not only are the drinks served in glasses made of ice the interior of the bar is all sculpted ice from the Torne River in the Swedish Lapland. That’s right the entire bar is ice, kept at a chilling 23 degrees Fahrenheit.
There are four other locations around the world for your frigid entertainment: Jukkasjärvi, London, Tokyo, and Copenhagen.
