According to the recently released 2010 Liquor Handbook, the Beverage Information Group found that total spirits consumption rose 1.6 percent from 2009 to 2010. This gain marks the twelfth consecutive year of advances for the industry, although this rate of expansion has slowed.
“Due to the economic environment, we have seen a ‘trading down effect’ with more consumption in lower-priced tiers,” says Eric Schmidt, manager of information services for the Beverage Information Group, Norwalk, Conn. “As a result, we are seeing heavy price fighting and couponing taking place in order for suppliers to maintain growth and share.” Continue Reading »
