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Lagunitas Signs On With USA Ski Jumping As Official Malt Beverage


Lagunitas - Official Malt Beverage of USA Ski Jumping February 18, 2011 – USA Ski Jumping (USASJ) and Lagunitas Brewing Co. have announced that the California-based brewery will become the official malt beverage of USA Ski Jumping, beginning immediately and continuing through the 2014 Olympic Winter Games in Sochi, Russia. The four-year, six figure agreement gives Lagunitas the rights to domestic event presence, co-branded apparel and product, and use of the USASJ logo in digital and social media outlets.

Lagunitas, a Sonoma County, CA brewery, is looking to expand into European markets in 2012 and will reach new territories with USASJ leveraging the widespread international popularity of ski jumping. In addition to event presence, Lagunitas will craft a limited supply of a USASJ licensed ale with a percentage of product sales going back to the organization to support the quest for top international results.

“Lagunitas understands that they are much more than a sponsor. They’re a partner in helping grow the ski jumping sport out of the margins and onto the front page,” said USASJ Executive Director Jeff Hastings. “We are thrilled to have them. They have a broad and growing market and a very loyal customer base we hope to engage.”

Lagunitas has always supported music festivals and other regional events; this will be Lagunitas’ first major sportssponsorship. With sustained growth since its founding in 1993, Lagunitas CFO Leon Sharyon saw the partnership with USASJ as an opportunity to help both organizations grow with little risk involved.

“We have always proudly supported our community and friends in need. It was clear that the USASJ needed a few new friends,” said Lagunitas CMO Ron Lindenbusch.“This sponsorship is right in line with our basic philosophy – we try to find ways to turn beer into money to help the cause and we always seem to make a few new friends of our own along the way.”

USASJ was formed in May of 2010 after the United States Ski and Snowboard Association acknowledged that it would not be able to fund a national team program. The new entity is looking to reestablish the sport of ski jumping in the United States. With over 900,000,000 TV viewers worldwide last year, the sport ranks among the most popular in Europe and Asia. USASJ and Lagunitas hope to bring a similar level of excitement back to the United States in the run up to the 2014 Winter Olympics.

1 comment 02.24.2011 |

Relate: Profile of a Pop-Up Restaurant


Relate Restaurant

It’s eight o’clock, and Dan Moody is directing traffic. Plates pile up on the small ledge between the kitchen and the dining room, and skittish servers wait, wide-eyed, for Moody to point them in the right direction.

This is opening night at Moody’s – and San Diego’s – first pop-up restaurant, Relate. It’s showtime.

Dan recently graduated from the kitchen of super chef Ludovic Lefebvre. Chef Ludo, the master of the pop-up concept, took Moody on after the two met at the now shuttered L’Orangerie, in West Hollywood, CA. Dan was doing an externship from the Culinary Institute of America; after finishing up at CIA, Moody stayed on at the restaurant as a full-time employee. When Ludo left L’Orangerie, the two lost contact until Dan found Ludo and his wife, Krissy, on Twitter and volunteered for the third incarnation of Ludo’s pop-up, LudoBites.

New recipes, disagreements, mutual camaraderie and three more wildly successful LudoBites later, Dan decided to pop up on his own, and began the hunt for an appropriate breakfast/lunch restaurant in his hometown of San Diego. See the full post »

E.B. Foote Winery’s Remembrance


E.B. Foote Winery

When Ray Higginbotham, the winemaker and owner of E.B. Foote Winery, died of Alzheimer’s disease in 2008 and at the young age of 61 years old, his wife wanted to do something to continue his legacy and help others in similar situations. To raise money for Alzheimer’s research, Ray Higginbotham’s wife Sherrill created a Bordeaux-style blend in his memory called Remembrance, a 2007 vintage blend of 60% Cabernet, 30% Merlot, and 10% Cabernet Franc and has already won a list of awards to include a Gold Medal at San Francisco Wine Chronicle Competition. All in all, 800 cases will be sold for $12 per bottle or a case for $120 with 100% of the purchase price being donated to the Alzheimer’s Association for a total of $100,000 being donated and the labels proudly display Ray Higginbotham’s signature smile. With 300 cases left to be sold, Sherrill still needs some help to reach her goal of $100,000.

In addition to Remembrance, the E.B. Foote Winery has been put up for sale. For more information on how to help, the E.B. Foote Winery, or to purchase bottles of Remembrance, visit their website.

1 comment 02.23.2011 |

Event Recap: San Francisco Chronicle Wine Competition, Open Tasting


San Francisco Chronicle Wine Competition

A sea of wine adorers, what I first saw, what I would wade through in doing my tastings.  Wines from nearly everywhere were represented, pouring some of their winners, and other released bottles.  One impressive reality to this daunting event, the presence of food, water, responsible hospitality.  At events like this, as all we in the industry know, it’s far too easy to lose track of tastes, and the result is never lovely on an empty stomach, or dehydrated.  Fort Mason’s designated structure provided a conducive stage, allowing spots for conversation, snacking, sipping; a truly social wine world scene.  Many could be seen taking pictures of friends, bottles, winery reps, the views of the Bay from the windows, Alcatraz.  Some would just sip, watch the oddly fanatical rain pound the Bay’s waves.

Saw some familiar wines, such as T.R. Elliott, Mike Muscardini, J. Lohr, and was introduced to some new ones, such as Sextant, Sequana, Red Feather, and, perhaps my favorite, XYZin.  I was dazed by how many of these winners were relatively younger wines, and how incredible they tasted.  I noticed more blends and less-known varietals than I thought I would.  Many could be heard saying “Wow,” or “I’ve never heard of that before.” It seemed as though with every new lap I took around the floor, I noticed a new pouring station, tasted new wines, made new contacts.  Then I noticed an upper level, could see what I thought to be winery names, signs, people taking pictures of the human ocean just down the stairs.  I had to investigate.  Not just for the wine, and pics, but to see if there would be anymore amazing breads, cheeses, and other deliciously condensed apps.  The upstairs area was quite social, crowded with conversation.  Here is where you’d want to be if you wished to better hear your friends’ assessment of the wine you were on, wanted to engage in reaction, appreciation.  Great area for wine involvement, like the flourishing floor below, just a bit more manageable.

It’s difficult for me, as a journalist, especially a wine journalist, to be relegated to the who-what-why-where-when seat, when there are dozens of each.  Yes, it was a bit overwhelming to the ticket holder, but all the more reason to explore, investigate.  See what’s out there.  A couple of pourers actually could be heard saying such to flustered glass holders.  One said it to me, without me telling him my purpose for attendance, “Education, experimentation, enrichment.”  The Chronicle delivered a masterful event and arrangement of wine stunners, one consistent with the encompassing many hold of wine: an occasion, a good time.  Sip, sip …

Schumer: BEER Act Will Help Breweries Create Jobs, Revitalize Downtown Communities


FOR IMMEDIATE RELEASE: February 22, 2011

Today, Charles E. Schumer announced that he is joining more than 20 bipartisan colleagues to introduce legislation that will cut the excise tax on small breweries in half, helping small brewers across New York reinvest in their business, hire new employees, and revitalize downtown communities. Currently, brewers pay a $7 excise tax for the first 60,000 barrels they brew per year. Under the BEER Act that Schumer will introduce, that rate is slashed to $3.50 per barrel, resulting in potential savings of $210,000 per year for the brewery. The bill also cuts the tax by $2 on the next 1,940,000 barrels produced, resulting in potential savings of $3,880,000 each year. This totals over $4 million in potential annual savings for these brewers. Allowing small breweries to reinvest in their companies is good for the surrounding communities, as many build state-of-the-art structures or renovate existing buildings, preventing blight and creating good-paying jobs. See the full post »

1 comment 02.22.2011 |

German Non-Alcoholic Beer Promoted As Sports Drink

BeerOther Beverage

Germany's Andrea Henkel enjoys an Erdinger Alkoholfrei after finishing second in the World Cup biathlon women's 12.5 km mass start last week. (Don Emmert/AFP/Getty Images)

Germany’s Andrea Henkel enjoys an Erdinger Alkoholfrei after finishing second in the World Cup biathlon women’s 12.5 km mass start last week. (Don Emmert/AFP/Getty Images)

A German non-alcoholic beer has been creating some buzz recently (or lack thereof..) with their claims that the alcohol-free version of their beer is a great post-workout recovery drink and a good alternative to sports drinks such as Gatorade. Erdinger of Erding, Germany says their Alkoholfrei beer is great for athletes as it’s an isotonic beverage, replenishing much needed vitamins and salts lost when an athlete sweats. Beer is also primarily water and very rich in carbohydrates and one doesn’t need to worry about the jitters of an energy drink and excessive caffeine or the buzz of real beer, both of which can lead to further dehydration.

How are athletes reacting? Surprisingly well as it is actually showing up on podiums around the world, proudly touted in huge glasses, and as far away from Germany as the World Cup Biathlon held this month in northern Maine.

Mutineer will be following this closely.

3 comments 02.22.2011 |

Castle Rock Brewery to Brew Beer to Commemorate Royal Wedding


Castle Rock Brewery Kiss Me Kate

A beer was recently brewed for Obama’s Super Bowl Party, and now, Castle Rock Brewery has announced plans to celebrate the marriage of HRH Prince William to Kate Middleton in the best way it knows how – by brewing a special real ale.

Called Kiss Me Kate, it will be available on draught at Castle Rock and many other local English pubs for the full month in the run up to the wedding on Friday 29 April. A limited amount available in bottles for memento collectors and for laying aside to toast future royal events.

Castle Rock’s head brewer, Adrian Redgrove, says it will be a great British beer full of British hops and barley. “Kiss Me Kate will be elegant, tasteful and British to the core. It’ll be brewed to 5%, pale in colour and, we’re sure it’ll be the ideal way to toast the couple’s future happiness. We’ll certainly be enjoying it in our celebrations here at the brewery.”

4 comments 02.22.2011 |

Odell Brewing Introduces Friek


Odell Brewing Friek

Fort Collins, Colo. – On February 19, 2011 Odell Brewing will release Friek, the newest offering in its Single Serve series of beers. Friek is a creative amalgamation invented by the brewers, blending a Kriek style ale with a Framboise.

Multiple Kriek lambic ales were brewed over the past three years and fermented with a combination of yeasts (some wild), lactobacillus, and pediococcus. Then, 3500 pounds of sweet and tart cherries were added, and the beer was transferred into oak barrels where it aged taking on the cherry flavors. As the beer matured, Framboises (raspberries) from Schroyer Family Farms in Fort Collins were hand-picked by Odell Brewing co-workers and readied for the beer. The fresh raspberries were added just before the final blending.

Light and effervescent in the nose, Friek marries a tart cherry pucker with a bright raspberry finish. The two flavors comingle on the tongue, and the lactobacillus creates a sour complexity that accentuates the fruit. The beer is 100% bottle conditioned in Champagne style cork and cage finish bottles.

“Friek demonstrates our respect for the traditional Lambic style ale,” said head brewer Joe Mohrfeld, “We brewed the beer in a way that both embraces this tradition but also incorporates American craft beer innovation.”

Friek will be available in limited quantities throughout the brewery’s nine state distributor region at a suggested retail price of $17.99 per bottle.

Comments Off on Odell Brewing Introduces Friek 02.21.2011 |

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