The study from AlixPartners includes lots of epic graphs, like the one seen here, which clearly explains everything…
Global Business-Advisory Firm AlixPartners conducted a poll of 1,000 consumers in February 2010 as part of a study to gauge the consumer market for fine beverages. The report isn’t encouraging, saying that about 20% of non-alcoholic beverage companies and 35% of alcoholic beverage companies are in danger of going under over the next two years. That isn’t good news for sure, though it seems to be something of a misleading statistic given the ambiguity of it. Continue Reading »
Summer has officially arrived and so has beer festival season. This August marks the 2nd Annual Brew Ridge Trail Music Festival, where music will collide with local craft beer in the foothills of Virginia’s Blue Ridge Mountains.
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Are you a fan of craft beer? Do you have super sweet ninja-like creative art design skills? Do you have what it takes to design an original, beertastic t-shirt? Continue Reading »
Okay, so technically the video has nothing to do with the world of fine beverage except for the fact that it uses coffee as a way to parody the oil crisis affecting the Gulf Coast. Either way, it is pretty humorous and we think it definitely qualifies as a FOR THE WIN. Video inside. Continue Reading »
Here at Mutineer Magazine, we are counting down the days until the 3rd Annual Wine Bloggers Conference in Walla Walla, Washington. We are super stoked to announce that our good friends at Jordan Winery have donated their videography services to this year’s event.
Jordan’s videographers plan on producing a documentary-style web video chronicling the 2010 conference. Jordan Winery will also host the WBC’s first “Video Diary Room“, a private space where anyone attending the conference will have the opportunity to speak freely on camera about anything they wish. Continue Reading »
According to the recently released 2010 Liquor Handbook, the Beverage Information Group found that total spirits consumption rose 1.6 percent from 2009 to 2010. This gain marks the twelfth consecutive year of advances for the industry, although this rate of expansion has slowed.
“Due to the economic environment, we have seen a ‘trading down effect’ with more consumption in lower-priced tiers,” says Eric Schmidt, manager of information services for the Beverage Information Group, Norwalk, Conn. “As a result, we are seeing heavy price fighting and couponing taking place in order for suppliers to maintain growth and share.” Continue Reading »
Rumors of nakedness have been buzzing all throughout the country of Argentina. And you might be asking yourself why. Well, let me tell you.
According to Ad Age, Diego Maradona, the head coach of the 2010 World Cup Argentina soccer team, has declared that if Argentina takes home the championship title, he will go streaking through the streets on Buenos Aires. Not wanting Maradona to be the only one running around in his ‘birthday suit’, Pepsi has also declared that it will go naked if Argentina wins the 2010 World Cup. Continue Reading »
Alcohol consumption has a long history of coinciding with major sporting events. And typically, alcohol consumption increases around championship series and games. Budweiser has recognized this issue and, in honor of the 2010 World Cup, has created an ad campaign encouraging people to designate a driver. The ads will run until July 11th.
“Our new ‘Designate a Driver’ campaign is intended to bring our responsible drinking message to life during this time of excitement and celebration. Backed by significant resources, we’ll take our message to millions of consumers over the coming weeks.” – James Watson, marketing director at Budweiser Western Europe Continue Reading »
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