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Glenfiddich Breaks World Record at Auction


Glenfiddich 125th Charity Gala On Liberty Island

An extremely rare bottle of Glenfiddich, the world’s most awarded Single Malt Scotch Whisky, sold at auction last night for a record-breaking $94,000, in celebration of its 125th anniversary. The bottle of Glenfiddich Janet Sheed Roberts Reserve, one of only 11 bottles in the world, shattered the record for the most expensive bottle of whisky ever sold at auction. The evening, held on New York’s Liberty Island, was hosted by famed actor and environmentalist Adrian Grenier, with proceeds benefitting SHFT Initiatives, the charitable arm of SHFT, which was founded by Mr. Grenier to promote sustainability issues through the intersection of commerce, art & design, and communication.

This extremely rare whisky was created to commemorate the 110th birthday of Janet Sheed Roberts, granddaughter of Glenfiddich founder William Grant in late 2011. This offering has quickly established itself as the benchmark for fine and rare whiskies, with Bottle #1 fetching an unprecedented 46,850 pounds Sterling ($72,630) at auction in the UK in December 2011. Bottle #2 was subsequently sold for 44,000 pounds at an event hosted by HRH Prince Harry. The sale of this third bottle reaffirms the brand’s position among the world’s most valuable Single Malt Whiskies, and is a fitting tribute to the distillery’s 125 years of pioneering achievements.

“We’re so excited to have kicked off our 125th anniversary year in such an unprecedented and memorable way,” said Lindsay Prociw, Senior Brand Manager for Glenfiddich. “Glenfiddich began its history 125 years ago when our founder William Grant cashed in his life savings to pursue his dream of creating the ‘best dram in the valley.’ The distillery he founded is unique because it is still proudly, independently owned by Grant’s descendents, and that makes SHFT the perfect partner for the auction proceeds. They help contribute to the pioneering dreams of others.”

Proceeds of the auction gala will benefit SHFT Initiatives. SHFT Initiatives is a sustainability-focused charity founded by film producer Peter Glatzer and actor-filmmaker Adrian Grenier. Its mission is to develop creative solutions to improve the health of individuals, communities, and the environment at large through the intersection of commerce, art & design, and communication. Like Glenfiddich, SHFT Initiatives is fully devoted to supporting sustainable business practices, as well as the artists, innovators and pioneers of tomorrow, whose dreams may one day have a profound impact on our world.

The event was co-hosted by Glenfiddich Malt Master Brian Kinsman who travelled from Scotland to oversee this auspicious occasion and kick off the brand’s year-long 125th Anniversary celebration.


William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distills some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s fourth largest blended Scotch Grant’s® as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry® Rum, Tullamore Dew Irish Whiskey and Milagro® Tequila.

Among the most recent accolades for the well-awarded company, William Grant & Sons was honored as the “Distiller of the Year” by the International Wine & Spirit Competition for the second year running and the fourth time since 1999. When counted along with the same designation from the International Spirits Challenge, William Grant & Sons has received this title an unprecedented nine times in the past 12 years.

Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the USA with brands including Glenfiddich, The Balvenie, Hendrick’s Gin, Sailor Jerry Rum, Tullamore Dew Irish Whiskey, Milagro Tequila, Stolichnaya Vodka, Grant’s, Hudson Whiskey, Gibson’s Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Lillet, Art In The Age, The Knot and BOLS cordials. The company has offices in New York City (sales and marketing) and Edison, NJ (bottling and warehouse facilities). For more information on the company and its brands, please visit www.grantusa.com.

SOURCE William Grant & Sons, Ltd.

4 comments 03.16.2012 |

Milagro Tequila Unveils UNICO


MILAGRO TEQUILA UNICOFollowing in its tradition of continually evolving the landscape of Tequila, Milagro Tequila today announced its latest product innovation, as it launches UNICO, a super premium, limited edition micro distilled joven blend. Available nationwide in extremely limited quantities, UNICO promises to challenge the category and set a new standard for Tequila.

Developed by Milagro Tequila founders Daniel Schneeweiss and Moises Guindi, the entrepreneurial team spent more than two years alongside Milagro’s Master Distiller Pedro Juarez crafting this highly specialized liquid that blends a micro-distilled silver tequila with Milagro’s rarest and finest barrel-aged reserves. The resulting liquid is agave-forward with hints of caramel, vanilla and black pepper, and an exceptional long, warm finish.

“When we started Milagro, we set out to produce the best tequila in the world. Today, our goal is still the same, but with Milagro UNICO, we wanted to evolve the tequila category,” said Daniel Schneeweiss, Co-Founder of Milagro Tequila. “By combining old world techniques with modern innovations, we created a product that takes you through a journey of everything tequila has to offer – all in one glass.”

As a true testament of Milagro’s dedication to quality, a “kitchen distillery” was built in Jalisco to produce a limited edition 5,000 liters of unique, micro distilled silver that serves as the base for Milagro UNICO. By using more than 13 kilos of hand-selected agave per liter, Milagro is able to concentrate all the flavors of the agave which gives the silver tequila an unparalleled flavor profile and strong agave forward taste.

The base is then blended with proprietary proportions of aged reserves and rested for 30 days so the tequilas can marry while still retaining many qualities of their individual flavor profiles. The liquid is then taken through a highly specialized filtering and oxygenation process to enhance the blend and remove its color. Finally, this exceptional tequila is presented in a unique bottle, featuring the signature “pina” (the heart of the agave plant) hand-blown inside the glass.

“With its crisp, clean, fresh profile and strong agave flavors, Milagro UNICO sets a unique precedent in tequila craftsmanship. We’re proud to push the envelope, raise the bar and continue to offer unique and innovative products to consumers,” said Tom Wade, US Brand Manager for Milagro Tequila.

This limited edition product was previewed to top bartenders at Tales of the Cocktail 2011, and is now ready for a strictly limited edition, numbered release in both the on and off premise. With only 1,200 bottles produced, Milagro UNICO is currently available at a RRP of $300 with an ABV of 40%. For more information, please visit Milagro’s Facebook page at www.facebook.com/milagro and explore the UNICO tab.

1 comment 03.13.2012 |

Mixing Jack Daniel’s and Music


Jack Dnaiels Studio No 7 2

Did you know that Jack Daniel was a musician? He didn’t either. An american figure if there ever was one “Mr. Jack” was an entrepreneur, a ladies man, a whiskey man and he even took part in one American tradition before it even was a tradition — wanting to be a rockstar.

In 1892, Jack Daniel created the Silver Cornet Band in hopes to draw crowds to his two saloons. He ordered all 13 instruments direct from the Sears and Roebuck catalog for less than $300 and had Jack Daniel’s Old No. 7 painted on the side of the bass drum. The days of the town square ragers hosted by Jack Daniel’s Silver Cornet Band might be long gone but Jack Daniel’s and music still mix together very well.

Jack Daniels Studio No. 7

Today, Jack Daniel’s Studio No.7 finds talented musicians to put on exclusive shows at great venues across the country. Speaking from experience I have to say that when Jack is around, I’ve always had a good time. Who wouldn’t want to check out a semi-secret show that is unarguably guaranteed to feature a whiskey fueled crowd energy?! The line up of talent is hand picked by JD Studio No. 7 and is comprised of a varying mix of musicians that each have individual swagger and an impressive stage presence. Because of the way these shows are organized you can only score a spot on the guest list “if you know a guy” or better yet, a Mutineer.

Check out these upcoming exclusive access shows from Jack Daniel’s Studio No.7 and register for a spot on the guest list.







Don’t see a show in your area? Click HERE to stay in touch with Jack Daniel’s Studio No. 7

Comments Off on Mixing Jack Daniel’s and Music 03.12.2012 |

Gosling’s Dark ‘n Stormy Cocktail To Be Released In 8.4 Oz. Cans


GOSLING'S RUM OF BERMUDA DARK N STORMY The national drink of Bermuda is coming to American shores ready to drink, in a stylish new 8.4 oz./250 ml can. A deliciously refreshing blend of Gosling’s Black Seal Rum and Gosling’s Stormy Ginger Beer, this is the authentic Dark ‘n Stormy cocktail created to be enjoyed directly out of the can.

“It’s the perfect addition to our family of products,” explained Malcolm Gosling, 7th generation President/CEO of the renowned Bermuda rum maker. “This is the perfect Dark ‘n Stormy delivered in a slender can with compelling graphics: making it appealing to the younger, trendsetting consumer. Additionally, the ready-to-drink Dark ‘n Stormy is also a convenient package for people on the go.”

First introduced to the most demanding Dark n’ Stormy connoisseurs in the world—Bermudians—the ready-to-drink product was an instant hit. “It was encouraging to hear my fellow Bermudians say that this tastes like a perfectly made Dark ‘n Stormy. Sales on the island have been strong.”

Here in the U.S., the Dark ‘n Stormy cocktail has gained rapid popularity and the new canned version will accelerate that trend. The new drink comes in attractive 4-packs of 8.4 oz./250 ml cans and is 9% alcohol by volume (18 US Proof).

To help gain attention at retail, special Storm Warning displays are being offered that signal “Things could get wild.”

Gosling’s plans to launch this new ready to drink canned product in a few select markets/geographical areas with additional markets being added as the product rolls out toward eventual national distribution.

Gosling’s Brothers Ltd. Is Bermuda’s oldest business house. In 1806, Englishman William Gosling, sent his son James to sea, bound for Virginia with 10,000 pounds Sterling worth of wines and spirits. After ninety days on becalmed seas the charter on the good ship, Mercury, ran out and James was diverted to Bermuda, where James decided to open a wine and spirits shop. Since 2004, seventh generation, E. Malcolm B. Gosling has been spearheading a major American expansion of the brand. Gosling’s offers three distinctive, award-winning products in its line: the flagship brand, Gosling’s Bermuda Black Seal Rum; Gosling’s Gold Bermuda Rum; and the ultra special Family Reserve Old Rum. Dark ‘n Stormy ® is a registered trademark of Gosling’s Export (Bermuda) Limited, Hamilton, Bermuda.

8 comments 02.27.2012 |

Patron Spirits Launches Patron XO Cafe Dark Cocoa Coffee Liqueur


Patron XO Cafe Dark Cocoa

Patron Spirits announces the launch of the first brand extension for the highly successful Patron XO Cafe coffee liqueur line. Available in the first quarter of 2012, the new Patron XO Cafe Dark Cocoa combines high-quality Patron Silver tequila and the light essence of coffee with an extraordinary chocolate flavor to create a unique and enjoyable ultra-premium liqueur.

“Patron XO Cafe has quickly become one of the fastest-growing products in our portfolio, and the success and excitement surrounding this brand has definitely energized the coffee liqueur category overall,” said Ed Brown, President and CEO of Patron Spirits International. “When we looked at how we could build on what makes Patron XO Cafe so special, chocolate was such a natural fit,” Brown added.

Chocolate, a word that originates in Mexico’s Aztec cuisine, has been used as a drink for nearly all of its history. The high-quality Criollo variety of chocolate in Patron XO Cafe Dark Cocoa is produced in Mexico’s Tabasco region. The coffee comes from the Mexican states of Veracruz and Chiapas.

Distilled at 60 proof, Patron XO Cafe Dark Cocoa is characterized by its deep, dark brown color, and an aroma of fresh coffee balanced with cocoa. The taste is dry, not sweet like many other coffee liqueurs, combining the rich flavors of fresh-roasted coffee, fine chocolate and light tequila. The finish is smooth, yet dry.

“Patron XO Cafe has always been one my proudest achievements,” said Francisco Alcaraz, Patron’s master distiller who created the recipe for the entire line of Patron tequilas and liqueurs. “And, I’m very excited to present Patron XO Cafe Dark Cocoa, an elegant spirit with a precise, balanced blend of Patron tequila, coffee and rich chocolate that took several years to perfect.”

Patron XO Cafe Dark Cocoa is highly versatile and delicious in any number of cocktails or after-dinner drinks. The liqueur is also enjoyable served on its own over ice, or used as a topping for ice cream and other imaginative desserts.

Patron XO Cafe Dark Cocoa is produced and bottled at the Hacienda del Patron distillery in the highlands of Jalisco, Mexico, handcrafted with the same attention to detail and quality as all Patron tequilas and liqueurs. It is available in 50ml, 375ml and 750ml sizes and packaged in the eye-catching handmade Patron XO Cafe glass bottle, a frosted version of the iconic cork-closed Patron tequila bottle. The label and outer box for Patron XO Cafe Dark Cocoa are accented in bold red.

2 comments 02.17.2012 |

Moet & Chandon Announces Winner of the Inaugural Moet Oscar Cocktail Contest


MOET & CHANDON RED CARPET GLAMOURCongratulations are in order for Chicago’s Adam Seger, as featured in Mutineer Magazine Issue #15.

Moet & Chandon, the champagne of success and glamour since 1743, is proud to announce the winner of the inaugural Moet Oscar Cocktail Contest. The legendary Champagne House congratulates Chicago native Adam Seger, whose Moet Red Carpet Glamour cocktail dazzled a panel of expert judges and the social media community alike. The Moet Red Carpet Glamour cocktail – selected for its originality, taste and popularity – will be brought to life at the 2012 Governors Ball, the after-party of the 84th Academy Awards. In its fourth year as the exclusive champagne of the Academy Awards, Moet & Chandon is pleased to share this once in a lifetime opportunity with its winning mixologist and commends all Moet Oscar Cocktail Contest participants.

Moet Red Carpet Glamour Cocktail:

  • Fill a chilled Champagne Flute 1/2 way with ice.
  • Stir 1 ounce of Fresh Squeezed Sour Mix* and Hum® Botanical Spirit with fresh ice.
  • Strain into Flute to fill 1/2 way.
  • Top with Moet & Chandon Imperial.
  • Garnish with a Single Rose Petal.

Continually refresh as you wish with Moet & Chandon Imperial as the Champagne will float on top of the Hum Sour, but its effervescence will deliver Hum’s heady cardamom & Kaffir lime notes.

*Fresh Squeezed Sour Mix Preparation: Combine 1 cup sugar with 1 cup water until sugar is completely dissolved. Add 1 cup fresh lime juice and 1 cup fresh lemon juice and refrigerate.

2 comments 02.16.2012 |

Tales of the Cocktail 2012 Official Cocktail Competition: The Old Fashioned


Tales of the Cocktail

Tales of the Cocktail is right around the corner (July 25th!) and that means the 2012 Official Cocktail Competition is even closer. Equally exciting, Mutineer Magazine is happy to announce that we are the official sponsor of this year’s cocktail competition. The theme will be The Old Fashioned Cocktail. Want to enter? The deadline for all cocktail submissions is March 12th which will then be judged by renowned cocktail experts Robert Hess, Chris McMillan and David Wondrich. Below is the official information from the TOTC team.

For our tenth anniversary, we are shaking things up with our annual cocktail competition.

For the 2012 Tales of the Cocktail official cocktail competition, we invite you to include your product to be used to create an original Old Fashioned drink using the original basic ingredients as your template.

By definition the Old Fashioned can be made with any spirit. The cocktail is essentially referencing making the cocktail in an “old fashioned” way or by using the original definition of a cocktail: any spirit, sugar, water and bitters.

Robert Hess, American Cocktail expert, states, “using the “definition” of the cocktail is a good model for this, which also provides a lot of flexibility.”

Spirit: Any spirit with at least 40% alcohol content
Sugar: Any type of sweetener (eg. Sugar, honey, cordial, flavored syrup, etc.)
Water: Could be just through ice melt-age, or as added ingredient. (Can be flavored)
Bitters: Any bitters that are easily available
Garnish or Fruit: Can be muddled if contestant chooses to do so

The winner will be announced to the public April 12th and we look forward to trying your creation at Tales!

Click here to enter the contest.

San Francisco’s Candybar skips dinner: serving gourmet dessert and adult beverages


Candybar SF
With the lights turned low and an agreeable mix of hipsters, financiers and more than a handful of local debutantes, San Francisco’s first dessert lounge provides locals with a place to appreciate dessert, local art and fine beverage.

Imagine taking your favorite part of the meal as a child: Dessert! and pairing it with your favorite part of the meal as an adult: Cocktails!

As I sipped my Kir Royale and watched patrons order another round of voluptuous Sangria, we nibbled on shortbread cookies and realized that Candybar seems to have found a sweet combination.

Located in the Western Addition Neighborhood, Candybar is part lounge and part epicurean candy shop. They boast an international wine list, creative sparkling cocktails and Chef Cathleen Li serves a rotating collection of innovative desserts like Lavender Honey Crème Fraiche Semi Freddo, Peanut Butter Jelly Time! and an Ice Cream Sandwich that isn’t exactly old fashioned.

The lounge further encourages playtime with a selection of board games to enjoy while you tickle your sweet tooth from Battleship to Parcheesi, Candyland (of course) and an impressive collection of trivia decks.

Board games. Dessert. Drinks. Yes. To put it short and sweet this unique lounge is so easy to enjoy, it’s like giving candy to a baby.

1335 Fulton Street at Divisadero
San Francisco, CA 94117

Comments Off on San Francisco’s Candybar skips dinner: serving gourmet dessert and adult beverages 02.14.2012 |

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