The Super Bowl has come and it has gone. With it are a ton of insanely expensive commercials that aired during the big game that people will talk about for a week before forgetting about them. We’ve compiled all of the beverage commercials for your viewing pleasure. If some people had things their way, there would be no alcohol commercials during the Super Bowl. Free The Bowl, put on by the alcohol-hating Marin Institute, held a contest for people to make anti-alcohol videos to raise awareness that alcohol commercials target kids and make them drink more. The winning submission is the last video posted below.
I don’t know what should be more concerning, the fact that the EPA has decided it should regulate toxic substances in tap water, or that the move is “reversing a Bush-era decision” according to the LA Times.
In the LA Times article:
The Environmental Protection Agency took steps Wednesday to curb toxic substances in drinking water, including perchlorate, a chemical thought to threaten the thyroid gland that has contaminated hundreds of public water wells, mostly in California.The agency also moved to set standards for 16 other substances that can invade water supplies and impair human health.
Research by the Food and Drug Administration, among others, found perchlorate contamination in food and water in 45 states, and a small study in the Boston area found perchlorate in the breast milk of nursing mothers.
In the past, industrial users of perchlorate commonly dumped it into unlined pits, from which it leached into groundwater, scientists say. The most heavily affected areas have been Los Angeles, Riverside, San Bernardino, Orange and Sacramento counties. California law requires that perchlorate levels be below 6 parts per billion. It was unclear what the federal limit would be. Late last year, a contaminated well in Barstow had a level of 100 parts per billion.
Sounds serious, right? Well not that serious, as the process of regulating perchlorate levels could take up to two years. Drink up that breast milk Boston babies.
I think very little needs to be said about this. It’s pretty clear that this video was made in hopes that it would go viral. It’s been viewed almost 370,000 times so as of yet, it seems they haven’t gotten the attention they may have imagined. However, it is slightly entertaining to watch this lady freak out, all in the name of Vital Energy energy drink. I haven’t tried or even heard of Vital Energy, I’ll have to speak with resident Mutineer Energyologist Jeff Dorenbush to get the skinny on the caffeine fueled beverage.
In addition to all the fine beverage news we posted on our blog this week, several other noteworthy things happened over the past few days. We have summarized them into a weekly roundup:
FDA Warning Letters Issues To Four Makers Of Caffeinated Alcoholic Beverages
“The U.S. Food and Drug Administration today warned four companies that the caffeine added to their malt alcoholic beverages is an “unsafe food additive” and said that further action, including seizure of their products, is possible under federal law.”
Read the full article
The Pepsi Japan’s marketing team is on a roll with .. uh, creative .. limited edition releases of Pepsi. From the same people that brought you Pepsi Cucumber Ice, Pepsi Baobab, Pepsi Shiso, Pepsi Blue Hawaii, and Pepsi Azuki, Pepsi Japan would like to introduce to you Pepsi Mont Blanc. Never ceasing to amaze me, the new product will taste like the popular Mont Blanc dessert, mixing the taste of marron (chestnut) and snow from Mont Blanc.
French for “white mountain”, Mont Blanc pays to tribute to France’s Mont Blanc, the highest mountain in the European Union. Scheduled for release October 26, Mont Blanc is also a fitting tribute to the nearing start of winter.
This is a great example of why the Internet is awesome. If it was not for the fine folks at Chow.com, I might never have known about what quite possibly might be the most amazing “soda pop shop” in the world!
Chow.om recently released an insightful and inspirational video featuring John Nese, the proprietor of Galcos Soda Pop Stop. Galco’s Soda Pop Stop in Los Angeles, CA carries over 450 different sodas in glass bottles, old-fashioned candies that people have forgotten about and over 500 different beers from around the world. And everything but the beer is available for purchase online.
In the video, John Nese discusses the history of Galco’s Pop Stop, glass bottles, corn syrup vs. cane sugar, diet sodas, big business, the CRV, and addresses the question: What kind of soda would you make?
“What I would like to see is a rootbeer-cola. There was actually a company about a hundred years ago called ‘Roobeer Cola’ — and it was a cross between a rootbeer and a cola. And I’m just fascinated with that. Or I’d like to see a pineapple-cream. I just think that is would be delicious and I’ve been trying to get someone to make it. So, we’ll see.” — John Nese.
The kids over at Geekologie always seem to be in the know about new, crazy happenings in the fine beverage industry. Case and point: they recently announce that Jones Soda is planning to release a bacon flavored soda and a pizza flavored soda.
Might sound outlandish, but considering its track record with odd flavors such as “Turkey & Gravy”, “Green Bean Casserole”, and “Tofurky & Gravy”, these flavors really aren’t that extreme. Especially with the recent bacon craze sweeping across just about every industry. Bacon vodka, bacon jelly beans, bacon toothpicks, bacon beers, etc. — you name it, and there is probably a bacon version available. See the full post »
I can’t really explain what is going on in this photo, but all I can say is that I want whatever they are drinking. And as far as I can tell, they are chugging Red Bull like its going out of style.
Technically, the event is over. But I guarantee that if Mutineer Chief Energyologist, Jeff Dorenbush, got wind of Red Bull’s Flugtag, he would have been all over this action-packed, super intense, energy drink-enforced “flying” experience. If given the proper preparation time, Jeff probably would have crafted his own wings from back copies of Mutineer Magazine sprinkled with fairy dust and rubbed with Kryptonite… with one hand holding a Red Bull the entire time.
This past Labor Day, Red Bull went all out for its annual “Red Bull Flugtag” in Philadelphia. “Red Bull Flugtag, which means “flying day” in German, is a competition that dares both the brave and the brainy to design, build and pilot homemade flying machines off a 30-foot high ramp in hopes of achieving human-powered flight.”See the full post »
Comments Off on Red Bull Flugtag Gives Philadelphia “Wings”
09.07.2010 | Ashley Routson