• Slide 2
  • Slide 4

Drew Fisher of Barton Springs Soda – Spotlight on a Drink Careers 101 Project Advisory Board Member

Other Beverage


Mutineer Magazine is pleased to have Drew Fisher, Founder of Barton Springs Soda Company, as a member of our Drink Careers 101 Project Advisory Board.

Drew is a Millennial that is pushing the craft soda movement forward, Texas-style. As owner and President of Barton Springs Soda Company, he is bringing delicious handcrafted root beer and orange cream to the thirsty citizens of Austin. With a big focus on community, Fisher has even become a steward of his company’s namesake landmark, the Barton Springs Pool, by setting up the Barton Springs Foundation. We caught up with him to find out about his experiences working in the beverage industry.

Why did you want to work in the soda industry? 

I got in the soda industry by accident. The idea came out of left field, we were waiting for our TTB permits [operator license] so we could start brewing beer, and that is a long process. We had already signed a lease and were looking for something to pick up the revenue and splash us in the market. I remembered about a great local soda company in Durango, Colorado called Zuberfizz, and soon began perfecting the recipes, and next thing we knew, we were in business.

What was the best moment you’ve had while working at Barton Springs? 

My best moment at Barton Springs Soda Company so far has been interacting with our customers and retailers. I love to give retailers everything they need to succeed, and I would take the shirt off my back for them. They were the ones who took a chance on me, a 23-year-old kid. To take a chance on something like that is huge, everyone said it was a one and done. Now all the retailers and customers I meet are considered friends.
Once I was eating lunch at a restaurant called Miltos in Austin, Texas, and I saw a couple kids drinking our soda with their parents across the table. I ran to my car and grabbed a couple shirts and stickers and gave them to the kids. They were amazed by my age and as the kids were walking out they thanked me and told me they wanted to have my job when they grow up. I laughed as told them anything is possible and to follow your dreams as the dad patted me on the back and said “thank you.”

What is your favorite thing about working in the beverage industry? 

My favorite thing about working in the beverage industry is interacting with everyone involved, there are micro-brewerys and craft soda makers popping up all over the country. To me they are not competition, they are friends, and I enjoy meeting every single one of them. It is a great sight to see someone drink a craft soda instead of the traditional Coke or Pepsi. We all acknowledge that, and know that we are doing our job.

What do you think a college student should know about the beverage industry before choosing a major? 

College is crazy; I just graduated 2 years ago. You will bring maybe 1% of what you learn in college into the beverage industry, as crazy as it sounds. It is all about hands on, going out and selling your product. If I were to re-do my college experience I would have chosen to be a marketing major. To promote your brand will make it strong, and as a small grass-roots company it is hard to get funding for advertising in your first couple years. They can teach you how to make a formula, but you still have to make a product. Get an internship at a local brewery or soda company that is the hands on experience you need. Anyone can graduate college, but to run a business is a different story. It’s a measure of will and your determination to make it succeed. That can’t be taught, it’s already inside of you.

Follow Barton Springs Soda Company on Twitter and Facebook.

Click here to back our Drink Careers 101 Kickstarter project.

Beverage Kickstarter Spotlight: Tea For Tyrants

Other Beverage

Here at Mutineer HQ, we want to encourage beverage entrepreneurs in their efforts to bring something new to the beverage industry. Kickstarter is a great resource for these people to bring their ideas to life.

This week I am excited to tell you about the Tea For Tyrants project, by a collective of artists who want to enhance your music experience by adding fine beverage. The idea is to help young musicians gain exposure through the unique pairing of music downloads and green tea. For more information, check out their Kickstarter project.

A Look Into Genki-Su Japanese Drinking Vinegar

Other Beverage

A little over a month or so ago, I discovered a project on Kickstarter that really piqued my interest The project was for Genki-Su, a company out of Portland, Oregon producing drinking vinegar. The Kickstarter campaign was a success, enabling proprietors Judy and Takako to further their dream.

Since then, I’ve been lucky enough to sample their product and have become a fan. The drinking vinegars come in three flavors so far: Shiso, Ginger Honey and Yuzu Citron. I’ve only tried them with club soda, but they have some intriguing serving suggestions listed in the infographic below. I think I’ll try it in a beer first.


Thanks to Judy Tan of Genki-Su for the use of her awesome infographic.

Comments Off on A Look Into Genki-Su Japanese Drinking Vinegar 01.17.2013 |

Beverage Kickstarter Spotlight: Lalo’s Original Horchata

Other Beverage

Horchata Ingredients

Here at Mutineer HQ, we want to encourage beverage entrepreneurs in their efforts to bring something new to the beverage industry. Kickstarter is a great resource for these people to bring their ideas to life.

This week I am featuring a Kickstarter project dedicated to one of my favorite non-alcoholic beverages, horchata. Down in Tucson, AZ Blake Morrison is attempting to bring Lalo’s Original Horchata to life. Let’s give him a hand, and maybe you’ll be able to test out one of his horchata cocktail ideas listed on the project page with the pledge gift.

Comments Off on Beverage Kickstarter Spotlight: Lalo’s Original Horchata 01.10.2013 |

A Treat To Unwind: Glennz Tees

Other Beverage

Daily Fix

Graphic designer and illustrator Glenn Jones is the man behind the comical and witty t-shirts found at Glennz Tees. The themes of his t-shirt designs cover a wide array of topics including ninjas, zombies, popular movies and tv, toys, superheros, aliens, and most importantly, food and beverage!

Glennz Tees

To view these shirts and more, or to download wallpapers for your iPhone visit store.glennz.com.

Comments Off on A Treat To Unwind: Glennz Tees 12.28.2012 |

Etsy Fine Beverage Finds: Coffee Sack Christmas Stockings

Other Beverage

Etsy Christmas Stockings

Over the last decade Etsy has taken the world by storm, providing the can-do citizens of the world with a virtual space to sell their handmade goods. We are big fans of Etsy here at Mutineer HQ, and we want to help spread the word about handmade beverage related products and the great people who make them.

Erin’s Pick:
Christmas Stockings made from repurposed coffee sacks.

Why I Dig Them:
I love the rustic look of the burlap and the splash of color provided by the coffee company logos. The cut is also really adorable, as is the little bell on the toe. You can even personalize stockings for yourself, friends or family. Who wouldn’t want to fill it up with fine beverage and sugar plums.

The Cost:

The Shop:

Japan Launching “Pepsi White”, Not Getting Hopes Up

Other Beverage

Pepsi WhiteDon’t let the festive snowman deceive you. Foul play is at work…

Crystal Pepsi is amazing. I realize it’s not the first time I’ve made such a claim on this blog, and it certainly won’t be the last, but new evidence has surfaced that at first glance gives those of us patiently awaiting the return of clear cola some hope.

According to ABC News:

Pepsi Japan is launching a new clear cola drink just in time for the holidays. Called Pepsi White, the drink is tangerine-flavored and the packaging is designed with colorful snowmen.

Beyond the obvious, which is that colorful snowmen are awesome and obscure clear cola trends are significant enough to our culture that major news organizations track related foreign product development, I’m not sure how to feel about this given the tangerine factor. Don’t get me wrong, tangerine is a fine flavor and could actually be quite tasty in the context of a cola blend, but the legacy of Crystal Pepsi was built on the minimalism of delicious cola delivered in a clear format, and I fear that the Japanese may end up on a slippery slope of taking questionable liberties with the clear format.

Oh wait, they already did. The ABC News article continues:

Pepsi Japan first launched Pepsi White in 2008, which was a Pepsi and yogurt-flavored beverage.

NO. This is no good at all. Capturing the flavor of yogurt and adding it to clear Pepsi is a win for no one. Their treatment of the clear cola format is beyond concerning and shows a lack of respect for the whimsical Crystal Pepsi-fueled memories of my youth. I have to imagine that even yogurt cola enthusiasts feel some level of shame for what has to be the result of a lost bet or bitter vendetta…or an inception plot by the folks over at Coca Cola.

1 comment 11.14.2012 |

Etsy Fine Beverage Finds: Cocktail Coaster

Other Beverage

Cocktail Coasters


What: Set of 6 laser inscribed wooden Cocktail Coasters

Featured Shop: digiFABfurniture

Digitally Fabricated Furniture

digiFABfurniture is run by Ryan Noone out of Boston and they specialize in these cool little cocktail coasters.

Why We Dig It: From the Old Fashioned to the Americano, each Cocktail Coaster comes complete with a classic cocktail recipe laser cut into it.

The Cost: $31.99

The Shop:

Check out the shop here: http://www.etsy.com/listing/110260751/cocktail-coaster

Comments Off on Etsy Fine Beverage Finds: Cocktail Coaster 11.13.2012 |

Page 2 of 2512345...1020...Last »

Copyright Wine Mutineer, LLC © 2020