Memorial Day is once again upon us and it’s a day where we remember all those who have given so much for America. Mutineer is a proud supporter of our troops (and our own Editor-in-Chief is a veteran of Iraq) and we love it when we see beverage companies stepping in to support our service members, veterans, and their families.
Below we have highlighted some brands that have done exactly that.
CK Mondavi’s founder Peter Mondavi, Sr. is a World War II veteran and the winery works closely with the Intrepid Fallen Heroes Fund, an organization that provides financial assistance to injured veterans and their families. CK Mondavi has donated over $65,000 to Intrepid Fallen Heroes Fund since they first partnered two years ago and their third annual donation program is running now until the end of August. Simply buy a bottle of CK Mondavi, look for an in-store coupon or rebate, and $1 will be donated to Intrepid Fallen Heroes Fund when it’s redeemed.
Operation Homefront IPA
Seattle’s Fremont Brewing first teamed up with Operation Homefront in 2011 to create Operation Homefront IPA. Operation Homefront is a non-profit that provides emergency financial and other assistance to the families of our service members and wounded warriors. The beer, an IPA aged on unused maple Louisville Slugger bats with fresh orange peel added, was conceived by former Mariner Chris Ray and Brewmaster Matt Lincecum of Fremont Brewing. This year, Sly Fox (PA), St. Arnold (TX), 21st Amendment (CA), Cigar City (FL), and Perennial Artisan Ales (MO) have all all joined in on the cause. Each brewery will brew the beer and distribute it to create an even larger net to raise money for Operation Homefront and they hope to raise $200,000 this year. Last year they donated over $125,000.
Salute American Vodka
Better Brands Beverage Co., the parent company of Salute American Vodka, recently announced a national initiative geared to assist our nation’s veterans and military families who are in need of financial assistance. Funds donated by Salute American will be earmarked for the VFW Unmet Needs program, which supports struggling veterans and their families. Salute American kicked off the initiative with an initial $10,000 donation and will be a presenting sponsor of the 115th VFW National Convention in St. Louis, Mo., from July 19-23, 2014. Since the launch of Salute American, Better Brands Beverage Co. has donated more than $50,000 to veteran’s charities, including: Veteran’s Farm through Work Vessels for Veterans; Farmer Veteran Coalition; Homes for Our Troops; Wish for our Heroes; and Greater St. Louis Honor Flight.
The Great American Wine Company
Diageo Chateau & Estates recently announced their newest wine brand: The Great American Wine Company. Made by the winemaking team at Rosenblum Cellars, the brand has committed to a generous annual contribution to military charities to support active troops and veterans. In 2014, the USO will be the primary recipient, and will receive $100,000 donation to support its efforts to provide thousands of programs for US troops and their families worldwide.