The U.S. Open Beer Championship is different from all other beer competitions for one reason: homebrewers are allowed to compete in direct competition with professional breweries — which is really awesome. More than 700 beers in 50 different categories were submitted in what would become an epic ‘battle royale’ of world class beer. See the full post »
A German marketing firm has caused quite the controversy over in Europe with the patenting of the name ‘Fucking Hell’. The firm has expressed the desire to use the trademark for “the marketing of a beer among other things.”
“In German the word for a lager beer is a Helles Beer, so we have also patented the name ‘Fucking Hell’, which means lager from Fucking of course.” — Stefan Fellenberg, ‘Fucking Hell’ trademark co-owner and spokesperson. See the full post »
Beer • Spirits
As craft beer continues to develop the reputation of being a sophisticated beverage worthy of pairing with the finest cuisines, more and more restaurants are modifying their beverage menus to accommodate the trend.
In an effort to support local breweries, Bonefish Grill recently announced that it is now featuring over 300 regional craft beers on its beverage menu. Varying by location, the extensive list includes beers from breweries such as Stone Brewing Company, Rogue Brewery, Great Divide Brewing Company, Red Hook Brewery, Full Sail Brewing Company, SweetWater Brewing, and many others. The craft beer selections at each Bonefish Grill locations are currently available in both bottles and cans, as well as on draft.
One small step for the restaurant industry, one giant leap for the craft beer industry. See the full post »
After a seven year hiatus, Black Star Double Hopped Golden Lager has been relaunched by Minott Wessinger, fifth generation brewer and great-great grandson of brewing pioneer Henry Weinhard. The beer was first brewed in 1995 at the Great Northern Brewing Company in Whitefish, Montana. Following tradition, the relaunched version of Black Star is being brewed at the original gravity flow style brewery built by Wessinger in 1994.
“Given our family history of brewing – which dates back to 1856– Black Star is a true legacy beer and I am thrilled to return it to the marketplace,” – Minott Wessinger. “Black Star is a traditional European-style Pilsner beer, refreshing with lots of taste, and the perfect beer for summer.” See the full post »
Next week, NOLA Brewing is releasing its second seasonal beer called the “7th Street Wheat” Ale. It derives its name, appropriately, from the 7th Street wharf that lies across the street from the brewery. This is NOLA Brewing’s second seasonal release since it was founded in 2008.
- Beer description: American Wheat Beer with Lemon Basil
- ABV: 4.5%
- IBUs: 15
- Hops: Sterling and Crystal
- Malts: 2-row, Vienna, Acidulated and Canada Wheat
- Other ingredients: Fresh Lemon Basil
See the full post »
A few days ago, President Barack Obama met with the new British Prime Minister, David Cameron. The two enjoyed a light banter on, what else, the subject of beer. Each brought a beer from their area of the world to exchange with the other. Obama represented Chicago with Goose Island 312, while Cameron pimped out Hobgoblin from Wychwood Brewery in his home constituency, Whitney. See the full post »
Beer • Food
The brewers at Samuel Adams have teamed up with artisanal meat purveyor Jake Dickson to create what they hail as the perfect beef counterpart to the Sam Adams Boston Lager — the Samuel Adams Boston Lager Cut. This is the first time in history that a brewer and specialty meat purveyor have teamed up to design an original cut of beef. See the full post »
The concept of “ambush marketing” is quite tricky and, in some ways, relatively brilliant. Essentially, it is a marketing campaign developed by a non-sponsor company that interferes with an event sponsored exclusively by a competitor. Major sporting events, such as the Olympics, have fallen prey to these gorilla tactics in the past. The bigger the event, the more money involved, the bigger the deal.
“Events like the Olympics and the World Cup are hugely expensive to put on, so they need big-money sponsors and this in turn means that the organizers must protect aggressively against ambush marketing,” — Phillip Johnson, a visiting senior fellow at Queen Mary, University of London. “But this means there is potentially huge exposure for anyone who manages to outwit them.” See the full post »