CHICAGO, Dec. 28, 2010 / —While spirits barely edged out beer as the most popular alcoholic beverage enjoyed by consumers between 2009-2010, the market has hardly fallen flat. According to latest research from Mintel, domestic beer is the clear favorite, followed by imported varieties; but 33% of all beer drinkers aged 21 and up are drinking less imported beer because they’re drinking more domestic craft beer instead.
Only a modest percentage of beer drinkers (13%) say they prefer domestic craft or microbrew beers (compared to 43% for domestic and 22% for imported), but an impressive 59% say they like to try them, and 51% would try more craft or microbrew beers if they knew more about them. It seems consumer education is the key to cultivating growth in the craft/microbrew market, according to Mintel research.
“Craft beers have increased in popularity in the past five years, and enjoyed a boost in their consumer base,” says Garima Goel Lal, senior analyst at Mintel. “Craft beer is most popular with the 25-34-year-old crowd, so manufacturers would be wise to target this demographic and educate them more about artisan beers.” See the full post »
Sadly I’m a day late to this party as I spent the majority of yesterday traveling, but the Brewers Association released some big news yesterday when they announced changes they made to the Brewers Association designation of “small” in its definition of a “craft brewer.” Also changed were the Brewers Associations bylaws to reflect the change and within the context of the Brewers Association.
This was a big discussion topic on Twitter, Facebook and other online beer communities and there seemed to be mixed feelings all across the board as this helps one brewery in particular, The Boston Beer Company, most commonly known as Sam Adams. The largest American-owned brewery in the United States, Sam Adams is soon to eclipse the 2 million barrel mark and because of this, the qualifying barrelage has been raised to 6 million barrels instead of 2 million, essentially keeping Sam Adams a craft brewery by definition. See the full post »
I’m a huge fan of Deschutes Brewery from Bend, Oregon and as a craft beer addict, I am thankful for having always had a plentiful supply of their spectacular brews since I was of legal drinking age. I’ve also been fortunate enough to meet the extraordinary people behind their award winning brews and it’s a simple case of great people making great beer. As mentioned, they are from Oregon and one of the really cool things I continually see with Deschutes is their connection with Oregon and it’s more than just the place they are from. You can see Oregon in the names of their beers, in their labels, in the inspiration of each of their unique and exciting beers.
Below is a video for Deschutes that was created by their advertising agency that I really liked and I wanted to share with you. I must point out, however, that there is a very brief moment (one second) of partial female nudity around 3:15, so please be mindful of that. I think it’s a very cool video that captures a lot of the soul that is Deschutes and it also shows some of the inspirations behind their very cool labels. With that said, enjoy.
Sierra Nevada Brewing Co., easily one of my favorite breweries for a multitude of reasons, has yet another accolade to add to their repertoire of awards and achievements. This isn’t any regular old award and it’s not for brewing the best IPA or pale ale (both of which they do magnificently), it’s for something they continually challenge themselves and strive to do and it’s something that sets them apart from the rest of the industry. Sierra Nevada is being honored by the Environmental Protection Agency for their environmental stewardship and their continued efforts to conserve resources and focus on sustainable business practices, all while pioneering the way for other breweries and businesses to follow. They accomplish this through a variety of ways, to include one of the largest private solar panel arrays and fuel cell installations in the county, recycling, heat recovery, CO2 recovery, energy efficiency, water conservation, and an abundance of different methods, some of which are quite simple and others that are rather complex and expensive to accomplish … but this is something that Sierra Nevada feels very strongly about and it’s evident that the costs to them greatly outweighs the negative impacts done to the environment. See the full post »
The release of Firestone Walker Brewing Company’s Imperial IPA, Double Jack, is a renewed commitment to providing exemplary examples of ales, true to style. Double Jack brings all the hoppiness you expect from a California double but with a Central Coast sensibility of balance and easy finish.
The Double Jack recipe takes its inspiration of our two-time Great American Beer Festival gold medal winning Union Jack. By using more of the same ingredients that comprise Union Jack gives Double Jack the familiar flavor of its little brother with more malt flavor and alcohol. This beer rewards drinking in moderation and sharing with friends.
Double Jack will be available in a wider distribution than any other Firestone Walker beer release before. It will be available all along the West Coast in California, Washington, Oregon, Nevada and Arizona. It will also be making its way across the country with beer coming to New York, New Jersey, Washington D.C., Chicago and Virginia on the first of the year. It will also be in Massachusetts, New Hampshire, Missouri and Kansas later in the year.
Double Jack is part of Firestone Walker’s Proprietor Reserve Series, which is bringing the most unique and interesting beers the brewery has to offer to the country.
The holidays are here! And so are family get togethers, parties, evenings spent with friends and family, food and .. yes, you guessed it, fine beverage! Below are some great holiday inspired drink recipes to share with your loved ones this holiday season! For more holiday drink recipes, as well as food recipes and party planning tips, be sure to check out the current issue of Mutineer Magazine for the Mutineer Holiday Food & Beverage Extravaganza currently on newsstands!
Wandering Star Punch
by Josey Packard, Drink, Boston, MA
As the sun came up over The Prado in the Sandy Springs, Georgia, something was different this morning. The 5 Seasons Brewing location there is now wearing new livery, that of Lucky Devil Brewing.
We received the following from an anonymous source:
Owner Dennis Lange and Brewmaster Kevin McNerney are happy to announce Atlanta’s newest brewpub, Lucky Devil Brewing, located at the former Phoenix Brewing Company in Sandy Springs, Georgia. Kevin and Dennis to deliver the same high-quality food and that Atlanta has come to expect!
In addition to all the fine beverage news we posted on our blog this week, several other noteworthy things happened over the past few days. We have summarized them into a weekly roundup:
FDA Warning Letters Issues To Four Makers Of Caffeinated Alcoholic Beverages
“The U.S. Food and Drug Administration today warned four companies that the caffeine added to their malt alcoholic beverages is an “unsafe food additive” and said that further action, including seizure of their products, is possible under federal law.”
Read the full article