What do you get when you bourbon barrel age $250 raw denim jeans? Well, nobody still knows. Regardless, the folks at Noble Denim and Bulleit Bourbon are curious and that’s what they’re working on, as we first highlighted last month.
The experiment continues and we’ve just been sent the teaser video above. The hope, according to the folks at Bulleit, “is to see the jeans overdyed in this process, making for a softer pair of jeans with the inside dyed to that signature orange-ish Bulleit bourbon color with a hint of charcoal.”