La Crema Winery kicked off its “choose your own adventure”-style winemaking jounery, Virtual Vintner, on August 11. Wine aficionados spoke up, participating in the online experience and chose to make a Pinot Noir from the Russian River Valley. If you haven’t signed up yet, there’s still time to influence La Crema’s new, crowd-sourced wine through choosing the vineyard, fermentation style, barrel type and time as well as name and label design. La Crema’s Virtual Vintner also includes videos and winemaking education from La Crema winemaker Elizabeth Grant-Douglas.
Head to vv.lacrema.com today to participate in the next phase of the Virtual Vintner experience: choosing which vineyard will be used in La Crema’s first crowd-created wine.