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Crowd-Create wine by La Crema


La Crema Virtual Vintner

La Crema Winery is putting winemaking in the hands of consumers with its new digital experience, Virtual Vintner™, which launched on August 11, 2014. Participants can embark on a “choose your own adventure”-style winemaking journey, making decisions about the varietal, specific vineyard, wine name, and more. With interactive features like food and wine pairing tips, quizzes and educational videos from winemaker Elizabeth Grant-Douglas, Virtual Vintner™ is meant for wine enthusiasts of all levels.

Help La Crema create their first crowd-created wine, from vine to bottle, by heading over to vv.lacrema.com today.


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