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Kickstarter Spotlight: Treeson

Other Beverage
02.13.2014

Treeson

Here at Mutineer HQ, we are all about cheering on beverage entrepreneurs and their efforts to bring something new to the table. Kickstarter is a great resource for people to bring their ideas to life. The latest project to capture our attention is the eco-friendly bottled water from Treeson.

We at Mutineer love innovation and we love sustainability, and we love even more when those two ideas intersect, especially in the beverage world. This has also been Treeson’s idea since the beginning who has created what they call “The eco-friendly, toxin-free, trash eliminating, clean energy making, tree planting, best tasting, purest natural spring water ever.” And, yes, it’s bottled.

The idea came to Carlton Solle as he vacationed in the pristine waters of Costa Rica with his daughter, only to be disturbed by plastic water bottles left behind by careless visitors. With that, a lightbulb went off and he looked further into it. Further research would show that of the 50 billion bottles of water sold each year, less than 20 percent of them actually get recycled. After a bottle of water leaves the plant, it becomes someone else’s problem and once the consumer is done with it, it once again becomes someone else’s problem. Solle wanted to ensure it was their and created their own return recycling program. They do this by a proprietary system that supports the United States Post Office. The bottle flattens and the label is pulled off to reveal a USPS shipping label that is already paid for. Just drop the flattened bottle into the mailbox and it will be delivered back to Treeson who will use it to create clean energy to create new bottles.

The bottles themselves, which are inspired by a perfectly shaped leaf, are made of plant-based materials, not petroleum based. They are 100% toxin free and certified free of any GMOs. Many other plant based bottles, they say, are made from GMO corn. The labels are made from 100% post consumer recycled materials.

If that wasn’t enough for their quest to better the environment, one tree will be planted for each bottle sold. Want to get in on the tree planting action? The packaging that the very bottles come in are infused with tree seeds — rip it up, throw it in the ground, and trees will grow.

This is definitely a project we can get behind. If you want to back it, visit their Kickstarter page here.



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