There’s a new “water cooler” hitting offices in New York, and they’re not full of water. They are also not a water cooler, but a keg … full of cold brew coffee. Yes, you heard that right: kegged cold brew coffee in the workplace.
Started in 2011 by The Belanich brothers—David, Adam & Noah—Joyride Coffee saw an underserved section of the coffee market where cafe-quality coffee was missing from the workplace and seized the opportunity to fill the void. Serving premium coffee from roasters such as Stumptown, Joe, Intelligentsia, and Blue Bottle, Joyride provides client offices with weekly or bi-weekly deliveries of the same coffee workers wait in line for at their favorite cafes.
Joyride Coffee starts with 100% freshly roasted single origin coffees from their roaster partners that undergoes a 12 hour cold brew cycle. It’s then put into kegs before being pressurized with nitrogen. Nitrogen serves to both preserve the coffee all while creating the pressure necessary to push out the coffee from the tap. In a refrigerated kegerator, the coffee lasts well over a month.
How easy is it? Grab a cup, fill with ice, fill halfway with water or milk, and top with cold brew coffee with the click of a tap handle. Sit, enjoy, and watch productivity soar.