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Jelly Belly Candy Company Releases Draft Beer Flavored Jelly Beans

Beer
01.24.2014

Draft Beer Jelly Belly

The jelly bean company known for introducing unique flavors like buttered popcorn, cantaloupe, and even dog canned food, made headlines this week as they introduced a jelly bean inspired after draft beer. Of course, marketing candy that kids love that is inspired by booze can be a bit tricky and naturally some parents were outraged, but this isn’t the first alcoholic themed jelly bean they’ve introduced. Jelly Belly also sells Margarita, Piña Colada, Mojito, and Strawberry Daiquiri, among others. For other beverage themed jelly beans, they sell A&W Cream Soda, A&W Root Beer, Cappuccino, Dr Pepper, Island Punch, Mixed Berry Smoothie, and Sunkist Lemon (and Lime, Orange, and Pink Grapefruit), and quite a few more.

A beer flavored Jelly Belly, according to the company, has been on the to-do list for quite some time and the development of the flavor took three years. The jelly bean, inspired by the Hefeweizen style of beer, has an “effervescent and crisp flavor” and “Beer connoisseurs will find the flavor profile to be clean with notes of wheat and a touch of sweetness. The aroma is mildly bready”

The jelly bean company, which is famous for creating “recipes” which instruct customers to eat a certain combination of jelly beans to create a certain flavor, has created the same for these. Their recipes include combinations for Beer Sangria, Apple Cider Shandy, and a Michelada, which uses a Tabasco flavored Jelly Belly to complete the combination.

Jelly Belly Draft Beer Combinations



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