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Odell Brewing Releases Runoff Red IPA

Beer

12.13.2013

Odell Runoff

If you loved Odell Brewing’s Red Ale, it is unfortunately going away … but never fear as it is coming back rebranded as Odell Brewing Runoff Red IPA as part of Odell’s seasonal series of beer.

“We wanted to give this beer a name, story and label imagery that would reflect the spirit of the season and better coincide with our other seasonal offerings,” said Marketing and Branding Manager, Amanda Johnson-King. “We also felt that Red IPA more accurately described the character of the beer, which is a very hoppy crimson colored ale.”

The name “Runoff” pays tribute to the snow melt and subsequent runoff in late spring that provides the very water of which Odell brews their beer with.

According to the brewery, it is “Brewed with a complex malt bill [and] boasts a hearty backbone and a ruby hue. The brew is dry-hopped with a generous amount of American hops giving the beer a fruity citrus aroma and a kick of grapefruit and pine hop character.”

Odell Brewing will celebrate the release of Runoff in the brewery’s Tap Room on January 4th and 5th. Guests can enjoy samples of the beer, special food truck fare, as well as live music by the Waido Experience on Sunday from 3:30 – 5:30 pm. Runoff Red IPA will be available in six packs and in the Winter-Spring Montage variety pack throughout the brewery’s ten state distributor footprint.



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