Yesterday was a terrible day. Triumph became chaos and the world turned bleak because of hate. We saw the worst of humanity, but in the same breath, the world saw what Boston was made of and it is stronger stuff than the madman who tried to crush it. The innate kindness of people trumped fear, and the compassionate actions of many were a shield against malice.
Samuel Adams was a high-profile sponsor of yesterday’s race. For the second year in a row they brewed their exclusive 26.2 Boston Brew in celebration and were to host the evening celebration. And while this may have only been their second year as sponsors, Samuel Adams and the Boston Marathon have long been connected. The first batch of Boston Lager was actually released to the public 28-years ago on race day in 1985.
Boston.com quotes Jim Koch as saying “I released my first batch of Samuel Adams Boston Lager to the public on Patriots Day in 1985, the day of the Marathon right here in Boston. I faced a lot of challenges getting that first brew packaged and distributed in time, but I had set Patriots’ Day as my deadline. About half of our first 25 accounts were within three blocks of the finish line. So, the Marathon’s finish line was my starting line,”
Last night, it only seemed fitting to crack open a few bottles of Samuel Adams Boston Lager and drink to the indomitable spirit of Bostonians.
From all of us at Mutineer, keep strong Boston.
Boston can use our support right now. Below are links to some Boston based beer and spirits producers in case you’d like to show your support through fine beverage. If you have any to add to the list, please leave them in the comments.
For those of you in Boston, Samuel Adams is donating all profits from sales of their 26.2 Brew as well as donations from brewery visitors to help with the relief effort.