Southern Comfort has announced the launch of its newest product, Southern Comfort Bold Black Cherry. The newest expression is a mixture of Southern Comfort with whiskey and cherry flavors and is targeted to connect with younger drinkers.
A press release for the new product reads: Southern Comfort was created by New Orleans bartender, Martin Wilkes (M.W.) Heron in 1874. After experimenting with a variety of fruits, spices and other spirits, Heron struck on the perfect combination creating a one-of-a-kind blend of whiskey, fruit, and spice flavors. The new Bold Black Cherry product carries on Southern Comfort’s heritage as the leader in the flavored spirit category. The combination of dark fruits with Southern Comfort is perfectly served with cola to enhance the rich, complex flavor.
The signature drink is the SoCo Bold Black Cherry & Cola.
- 2 oz. Southern Comfort Bold Black Cherry
- 4 oz. Cola
- Lemon Wedge
- Fill a glass with cubed ice. Pour in Southern Comfort Bold Black Cherry. Add Cola and garnish with lemon wedge.
Southern Comfort Bold Black Cherry will be available nationwide beginning in June.