Did you know that Jack Daniel was a musician? He didn’t either. An american figure if there ever was one “Mr. Jack” was an entrepreneur, a ladies man, a whiskey man and he even took part in one American tradition before it even was a tradition — wanting to be a rockstar.
In 1892, Jack Daniel created the Silver Cornet Band in hopes to draw crowds to his two saloons. He ordered all 13 instruments direct from the Sears and Roebuck catalog for less than $300 and had Jack Daniel’s Old No. 7 painted on the side of the bass drum. The days of the town square ragers hosted by Jack Daniel’s Silver Cornet Band might be long gone but Jack Daniel’s and music still mix together very well.
Today, Jack Daniel’s Studio No.7 finds talented musicians to put on exclusive shows at great venues across the country. Speaking from experience I have to say that when Jack is around, I’ve always had a good time. Who wouldn’t want to check out a semi-secret show that is unarguably guaranteed to feature a whiskey fueled crowd energy?! The line up of talent is hand picked by JD Studio No. 7 and is comprised of a varying mix of musicians that each have individual swagger and an impressive stage presence. Because of the way these shows are organized you can only score a spot on the guest list “if you know a guy” or better yet, a Mutineer.
Check out these upcoming exclusive access shows from Jack Daniel’s Studio No.7 and register for a spot on the guest list.
SCOTTSDALE, AZ MARCH 13 – REGISTER
PORTLAND, OR MARCH 19 – REGISTER
ATLANTA, GA MARCH 22 – REGISTER
NEW ORLEANS, LA MARCH 25 – REGISTER
NASHVILLE, TN APRIL 05 – REGISTER
DALLAS, TX APRIL 12 – REGISTER