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Don Julio Passes Away, March 21st


Don Julio González

Don Julio González-Frausto Estrada, founder of Don Julio Tequila, passed away yesterday in Mexico. Don Julio began distilling tequila in 1942 with his La Primavera distillery. In 1985 he celebrated his 60th birthday and his sons gave him the gift of a tequila bearing his name and Don Julio Tequila was born.

From the Don Julio Tequila Facebook:

Don Julio González Estrada, creator and founder of Tequila Don Julio passed away yesterday in his native Mexico. Our most sincere condolences go out to his family and friends as we have lost a great friend and mentor. It is an honor that each one of our bottles carries the name of the man who dedicated his life to one of Mexico’s greatest icons: tequila. His values and philosophy will always thrive in the fabric of our brand. Out of respect to his legacy and pioneering spirit, we will be taking some time to reflect on this great visionary.

Rest In Peace old friend.


  1. Vino | Tuesday, March 27, 2012

    Rest in peace, Julio!

  2. Erin | Tuesday, March 27, 2012

    R.I.P. Senor Estrada. Thanks for your contribution to fine beverage culture.

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